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Clearbit integration: user guide

Know how to use Chameleon's Clearbit integration to pull data for Demo viewers

Brian Norton avatar
Written by Brian Norton
Updated over 2 months ago

With Chameleon's Clearbit integration, you can better understand your anonymous Demo viewers. The integration enables you to pull data from viewers who consent to be tracked and identify the company.

This helps you keep a holistic understanding of who is viewing your Demos to know how to engage leads or prospects. You can further pair this with our HubSpot integration to identify customers in your database and attach Demo events to individuals and companies.


Availability & Usage

πŸ‘€ Coming soon!

πŸ“ Ready to power your Demos

✚ Pairs well with HubSpot

βš™οΈ Enable from the Dashboard


How does this integration work?

β„Ή This requires a Clearbit Reveal account.

The Clearbit integration can reveal the domains and companies that are engaging with your Chameleon Demos. You can use this integration to pull anonymous viewers' data and review viewers' domains and companies in your Dashboard.

You can also pair the Clearbit integration with the HubSpot integration to sync Demo data to your Contact and associated Company records when Demos are viewed. This enables you to use Demo events as a trigger to launch email campaigns or other sequences.


Setting up the integration

Search for the Clearbit integration in your Chameleon Dashboard under Integrations and click "Connect" to enable the integration. Next, you'll need to add your Clearbit API key in the modal that pops up.

Once the integration is connected, simply toggle on the option to "Reveal anonymous traffic"


How to use it?

Identifying viewers' companies is helpful in knowing when a prospect has engaged with your content or what features they are interested in. Teams can follow up with guides, advice, or custom offers based on the interest that customers have.

πŸ‘‰ You can review this information in your Dashboard for each Demo you publish.

Use the Clearbit integration to understand better where your audience is coming from and who might be a potential new lead.

Pairing this with the HubSpot integration enables you to update or create new properties for Contacts and Companies when your Demos are viewed. You can leverage Demo events to trigger email sequences for leads and prospects.

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