The User Retention chart on your Chameleon Homepage shows the retention lift associated with your Chameleon Experiences. It measures whether users who engaged with your in-app Experiences came back, giving you a clear signal of how your in-app efforts correlate with retention.
What does the chart show?
The chart breaks your users into three groups and shows the retention rate for each:
Row | What it means |
Overall | The retention rate across all tracked users in your product, regardless of whether they saw an Experience or not |
Saw Chameleon Experience | The retention rate for users who engaged with at least one Experience |
Didn't See Any Experiences | The retention rate for users who had no Experience engagement |
Each row displays the number of users in that group and their retention percentage. You can toggle between 7-day and 30-day retention windows at the top of the chart.
Below the bars, you'll see two additional metrics:
Metric | What it tells you |
Difference with Chameleon (Engagement Multiplier) | How much more likely users who engaged with your Experiences are to return, compared to those who didn't. For example, a 1.43x multiplier means engaged users are 43% more likely to return. |
Benchmark | The average retention lift across Chameleon customers on paid plans, so you can compare your results to the industry. |
How is Retention calculated?
Retention is based on Chameleon's last_seen_at property, which records each time Chameleon sees a user in your product.
for 30-day retention: Chameleon looks at users who were active between 60 and 30 days ago, then checks whether those same users returned (were seen again) within the most recent 30-day window.
the 7-day retention follows the same logic over a shorter timeframe: users active between 14 and 7 days ago are checked for return visits in the most recent 7-day window.
ℹ The Retention rate you see is the percentage of users from that earlier window who came back in the more recent one. The Engagement Multiplier compares the retention rate of users who engaged with Experiences against those who didn't.
What counts as "saw" an Experience?
The chart tracks active engagement with your Experiences. A user counts as having engaged with an Experience if they:
Completed a Tour Step
Clicked a Tooltip
Opened a Launcher
Clicked an Announcement
Answered a Microsurvey
Simply seeing a Banner or having an Experience appear on a page does not count as engagement.
ℹ Demos and HelpBar interactions are not included in the User Retention chart.
What does my Engagement Multiplier tell me?
The multiplier shows a correlation between Experience engagement and user retention. Users who actively engage with your in-app Experiences retain at a higher rate, and the multiplier indicates by how much. This is a meaningful signal, and here's how to read it:
Above the Benchmark — your Experiences are outperforming the average across Chameleon customers. Double down on what's working.
At or below the Benchmark — there's room to improve. Revisit your targeting, content, or timing.
Higher on 30-day than 7-day — your Experiences may be building lasting habits, not just short-term engagement.
ℹ The Benchmark is based on the average retention lift across all Chameleon customers on paid plans.
How do I optimize my retention?
Ask Copilot to run an analysis on your retention data, and it will give you:
Context on what's driving your retention metrics
Suggestions for improving existing Experiences
Recommendations for creating new Experiences that can positively impact retention
👉 You can take action from the same chat and tell Copilot to build or update your Experiences.
Tips for improving your lift in retention
Target key moments: Experiences shown during onboarding, during key feature education, or re-engagement after upgrades can have a strong correlation with retention. Use Segments to reach users at the right time.
Drive action, not just awareness: short, focused Experiences that help users accomplish a specific goal tend to perform better than lengthy, informational Tours. If your lift is low, audit whether your Experiences are pushing users to take meaningful actions.
Use Copilot to analyze: as you ship new Experiences or update existing ones, check back on your retention data and let Copilot identify new optimization opportunities.