Copilot is the first Agent dedicated to in-app growth that helps you strategize, build, and optimize in-app campaigns to achieve your specific adoption goals.

It's trained on years of data from thousands of product teams, it already knows your product, understands your needs, and knows what you launched last week. Copilot helps you efficiently orchestrate in-app Experiences that you can scale, personalize, and optimize faster than ever.

Beyond building and improving performance, Copilot can also help you troubleshoot Experiences or answer questions about your Chameleon account.

When analyzing Microsurvey responses, Copilot can now break results down by individual user or company, for example, identifying which specific users were detractors or filtering responses from users at a particular company.

🔓 Available on all plans

Find Copilot in the Dashboard, Builder, Slack, Linear, and your AI tool

📌 Creates Tours, Tooltips, Embeddables, Microsurveys, Launchers & Segments, Themes

Copilot is designed to handle building, managing, and optimizing your Experiences. Start by telling Copilot what you need, and it will handle the rest. It also knows your account and can guide you through configurations or performance, or run scheduled tasks.

Copilot can help you plan campaigns, understand your setup, and give you recommendations based on your goals and context.

Before building campaigns, Copilot analyzes your goals, identifies friction points, and recommends the right Experiences and audiences.

Copilot understands your product and features, analyzes how you're engaging users, and spots opportunities to optimize engagement. Ask "audit my account," and it will look at your live Experiences and give you recommendations.

Ask Copilot how you can improve retention, and it pulls your 7- and 30-day return-rate data, and gives you grounded opportunities to act on.

Copilot surfaces suggestions based on what you've been working on, refreshed daily, and tailored to recent activity. Select any suggestion to jump straight into that conversation, from the Homepage or Copilot page.

Copilot knows your account and can tell you your plan, MTU count, and more:

Describe your goal, or pick a use case, and Copilot sets up multi-Experience flows ready for you to review. When optimizing, tell Copilot what you want to adjust, and it handles the tweaks for you.

👉 What Copilot handles:

Creates, edits, renames, and deletes Themes, sets a default Theme, and applies or updates styles across your campaigns. Ask Copilot to "clean up my Themes" to surface unused Themes and remove them in bulk.

Copilot can adjust campaigns, update targeting, or build new Experiences that connect to your existing flows — just describe what you want to change, or use @mentions to reference something that exists.

Here are some conversations you can start:

Copilot generates translation files from the Localization page: select what needs translating, and it produces files for every configured language. You can upload and apply them to Experiences, or review and add later.

Review performance on anything, whether you built it manually or with Copilot, and get specific recommendations on how to improve it.

Copilot's analysis includes:

Copilot can analyze Microsurvey responses and provide dominant patterns, emerging themes from user feedback, and break down responses by user or company. Try asking: "What are the main themes in recent responses?" or "Which specific users were detractors?"

Ask Copilot about a specific user by email or ID and get a full picture: their profile, which Experiences they've seen, started, completed, or dismissed, survey responses, recent session activity, and which Segments they belong to. Useful for diagnosing why a user isn't seeing an Experience or tracing what they've experienced over time.

👉 Try: "Why isn't user jane@acme.com seeing the onboarding tour?" or "What has this user done in the last 30 days?"

If something isn't showing as expected, ask Copilot to debug it: it reviews configured settings and expected behavior, then guides you to the Debugger tool if needed. Start a conversation with @mention or the Experience link, or use "Analyze with Copilot" on the Experience page and swap "analyze" for "debug."

Compass senses where your users are struggling; Copilot turns that into something you can act on. Ask what's causing friction, and Copilot surfaces your top friction points, ranked by severity, with how many users are affected. Point it at one, and it drafts a full write-up: problem, evidence, recommended fix, alternatives.

Creates Variants for your experiments based on your directions and proven best practices. Create a variant with Copilot in any conversation, or via "Create a Variant" when starting your A/B Test.

Turn a request into something Copilot checks on a schedule, running unattended and referencing its own past runs so it doesn't repeat itself. You can dive deeper into each run and create Tasks from any conversation.

👉 Learn more about Scheduled Tasks.

There are two ways you can work with Copilot: going through a strategic assessment phase or creating something with minimal planning. Copilot asks: "Do you want to plan before creating or create the Experience right away?"

Fast campaign generation with minimal back-and-forth. Copilot generates your campaign in minutes with the data it already has.

In-depth research and validation before building. Copilot researches your product, presents a strategic plan, and iterates with you before creating anything.

Copilot will use a simple workflow to take you from idea to implementation:

Step 1: Information verification (always first)

Copilot will search for information about your product and features. This helps it better understand your needs and audience, ensuring the information is accurate and up-to-date.

Step 2: Strategic assessment & Project planning

Copilot will next analyze your goal and present informed assumptions about potential challenges, friction points, and target personas. It will create a comprehensive project plan detailing the approach and in-app Experiences to include in your campaign, which you can review on the right side.

Copilot will validate with you through natural conversation, and you can adjust the plan before building out Experiences.

Step 3: Experience creation & refinement

Once your plan is defined, Copilot will build your Experiences, and you can preview them in the right-side panel, as you make further adjustments.

Review these settings on the "Details" tab or open and edit each Experience in the Builder to adjust other components.

Copilot can create various in-app Experiences to fit your use case. Here are the scenarios it can help with and some example in-app patterns it can build:

👋 User onboarding

✨ Release announcements

🎓 Lifecycle education

🔔 Alerts & notifications

📈 Upsell & cross-sell

📣 Feedback & research

🫶 Customer advocacy

Copilot gets you 80% of the way, and you'll use the Builder for final tweaks. Here's a detailed breakdown of the configurations it can handle:

👤 Here's what you'll handle in the Builder:

Our built-in quality assurance helps you deliver effective Experiences. Here's what that means:

Copilot will pause and request resources when:

This isn't a limitation—it's a feature. We prioritize accuracy over speed.

To create your campaigns with Copilot, have these ready:

Copilot combines the strategic thinking you need with the quality assurance you want. You get campaigns that are strategically sound and built on accurate information; nothing ships half-baked. 🎯