Chameleon Microsurveys enable you to collect in-product feedback from your users, without requiring additional coding or engineering time -- you can create on-brand Microsurveys, with custom questions, triggered at the right time to your target audience.
You can leverage this type of Experience, to get immediate user feedback with NPS, satisfaction, CES, and other types of in-product Microsurveys.
Note: The Startup Plan allows you to build up to 5 Microsurveys. For unlimited Microsurveys, please email us to discuss the Growth plan.
Quick access
What types of surveys can I create?
With Chameleon, you can choose from 5 types of Microsurveys:
Rating: includes Customer Effort Score (CES) and Customer Satisfaction (CSAT) surveys - with emoji options, 1-5 rating, and Easy-Difficult or Satisfied-Dissatisfied choices.
Net Promoter Score (NPS): with 0-10 feedback.
Input: ask a question and collect text responses.
Drop-down: add a set of options for your users to pick from, or add their own.
Multi button: includes options for Two-Button, Three-Button, Four-Button, and Five-Button Surveys - with the ability to trigger independent actions from each (e.g. load a page, update data, start a Tour, etc.)
Each of these Microsurvey types offers different customization options (e.g. a CES Microsurvey has a choice of emojis, numbers, text, etc.) and reporting (e.g. an NPS Microsurvey requires a different analysis than a CSAT).
👉 Explore the different Microsurvey types available and how you can leverage each.
What are the components of a Microsurvey?
Chameleon Microsurveys include up to three different Steps:
Microsurvey Step: a question with a response option (a button response).
'Comments' Step (optional): a follow-up Step, where a user can leave free-form text feedback; the question and placeholder text can be updated based on which button the user clicked in the Microsurvey Step.
'Thank you' Step (optional): a thank you message that displays briefly.
You build your Microsurvey and add these Steps from the Dashboard (or the Builder). Depending on the type you choose to create, the 'Survey Step' will be added by default.
In the 'Comments Step', you can ask a specific question based on how a user responded in the 'Survey Step', and collect qualitative feedback. Each Step also has
🎓 Please read this article to get a better understanding of Microsurvey Steps.
How to create a Microsurvey
To create a Microsurvey, pick this Experience type from the Dashboard's left-side menu, and click the "+ Create a Microsurvey" button to start building a new one.
Next, you'll go on to configure it in the Dashboard and use the Builder to style and further condition how it displays.
These are some of the options you can set and adjust for your Microsurveys:
Where it should be positioned, and how it can be triggered or dismissed.
Adding Step level CSS for styling tweaks.
How buttons look, behave, and what Additional Actions they can trigger.
The individual survey labels and input types.
Individual respondents' group settings.
The Environments it should display in.
The target audience and how often it should show up to your users.
When to start and stop being shown to users
👉 You can read this article to understand how to fully configure your Microsurvey with Chameleon.
Microsurvey Data and Insights
Chameleon automatically collects user responses, along with analytics around the display, and completion of your Microsurveys. This is available in the Chameleon Dashboard, via our API, via CSV download, and also directly to analytics integrations, including Slack.
👉 Read this article to learn how to analyze your Microsurvey data.
With Chameleon, you can leverage your Microsurvey data to target your users further with Tours, or Launchers. When creating a Segment, you can use your collected survey data to filter out users based on specific actions or responses.
This is powerful to connect user responses to other in-product Experiences and continue to guide and engage your users.
🎓 Learn how you can trigger other Experiences using your Microsurvey data, from this article.
Organizing Microsurveys
To each Microsurvey you create, you can also add Tags to make it easier for yourself, and the entire team to stay on top of your efforts. You can use Tags to categorize and filter out Microsurveys or change the list view for smoother management.
🎯 Add a filter to your Microsurvey list to bring up specific Tags, and multi-select your surveys to edit their Tags.
🎓 Check out this article to learn how to use Tags to organize your Microsuveys.