With Chameleon, you can show contextual Microsurveys to specific audiences to ensure their feedback is relevant and you're reaping valuable insights.
For example, triggering a Microsurvey from a self-serve Launcher to better understand the smoothness of your onboarding or the value of your most recent updates.
Availability & Usage
đ Available for all plans
đ For better Microsurveys
On-demand Microsurveys
As in the case of other types of guidance, the ability to leave on-demand feedback is just as valuable. The quality of the feedback increases as users can choose when it's the best time for them to share their thoughts.
You can show on-demand Microsurveys by:
sharing your Microsurvey via a unique link
adding your Microsurvey to a Launcher (under a 'ghost' Segment)
Share via URL
Once a Microsurvey is published, its Share via URL panel (the last section in the Microsurvey editor, after Review & publish) gives you a unique query parameter, ?chmln=c-<survey ID>, that you can append to any page in your product to trigger that Microsurvey for whoever opens the link.
đ The link ignores the Microsurvey's Recurrence settings, so it can retrigger the Microsurvey for someone who's already seen or responded to it.
A few things to know before you share a link:
The recipient opens it in your product, as a logged-in user, this isn't a public, anonymous link.
Whoever opens the link must still be part of the Microsurvey's target audience; the link bypasses Recurrence, but not audience targeting.
The Microsurvey must be published before the panel offers a link
The link still respects any URL rule set on the Microsurvey's first Step â the page you're sharing needs to match that rule.
How do I copy a Microsurvey's share link?
Open the Microsurvey in the editor and publish it.
Open the Share via URL accordion, after Review & publish.
Optionally enter the page URL in your product where you want the Microsurvey to appear.
Click Copy to copy the page URL and query parameter together.
Additional Actions Microsurvey
You can add any Chameleon Microsurvey to a Tour and share it with your audience in email campaigns or direct messaging. All you have to do is pick the Walkthrough Tour type (that enables you to share it remotely) and leverage the Additional Actions for your Tour's primary button.
Next, you can send it to users who are inactive as a constructive way of re-engaging them, or as part of a wider campaign to improve your product.
Launcher Microsurvey
You can also trigger on-demand Microsurveys from Launchers, regardless of the main audience. To do this, you can create an 'empty' Segment in Chameleon that makes it impossible for users to qualify and assign it to your Microsurvey. Add that Microsurvey to your Launcher, and when it will be triggered it will ignore your Segment and appear to users.
Collecting in-product feedback enables your users to contribute with fresh impressions as they are delighted, or blocked.