Chameleon is your no-code product success partner, as it blends in perfectly with your app while you focus on a clear user experience. You can use Chameleon to create and manage in-product Experiences and interactive Demos.
Together, all these patterns help you identify users' preferences, guide them through key activation moments, and engage them with relevant messages to increase retention and adoption.
Is Chameleon for me?
If you are involved in product growth and success, this is right up your alley! 🙌
But any teammate can use Chameleon to improve product understanding, drive website conversions, build user onboarding flows, collect quality feedback, and increase feature adoption. We designed Chameleon to help non-technical team members create Experiences quickly, effectively, and (most importantly) natively.
Without Chameleon, if you want to build in-product experiences, you can either:
Rely entirely on your product's intuitive design and don't include any custom in-product experiences. You need more than great design to trigger your users to act, learn, and truly love your product.
Build your experiences in-house. Doing so will mean that you direct critical engineering time away from your core product and lose the freedom to optimize and deploy new experiences on the go.
With Chameleon, you can control your users' experience without waiting for engineering cycles or dev resources.
💡 You can start using Chameleon for free, within minutes. Simply sign up, download our Chrome Extension, and start your free trial. You can also explore the flow of building Experiences on our free plan.
How can I use Chameleon?
We encourage you to consider your goals and your users' specific challenges before creating any Experiences. You can take a step back and evaluate where to start and where users need the most help. Here are some of the popular use cases teams use Chameleon for:
🕹️ Driving website conversions with interactive Demos and engaging viewers in-app with relevant guides post-signup.
🪂 Creating a robust user onboarding flow that will turn users into valuable customers. You can do this efficiently with Tours, Launchers, or Tooltips, all while applying a good dose of empathy.
Eventbrite Onboarding modal
🧲 Improving trial conversion by helping you match your users’ challenges and your brand’s goals. Style Experiences that feel at home with your interface and branding. All, while creating custom audience Segments to monitor the best prospects to engage with, and boost your user activation.
📋 Get honest product feedback by engaging users at the right time in the right place. Do this with Microsurveys, triggered by users when they are actively engaging with key features or completing essential events. With Chameleon, you can set up NPS, CSAT, or CES surveys. This way, you can always measure and integrate customers' feedback.
📥 Reducing support tickets by driving in-product guidance and self-serve support. To achieve this, you should approach customer support with a self-guided mindset. You can combine pop-ups, product Tours, Microsurveys, chatbots, or Launchers and really leverage your knowledge base.
✨ Explore HelpBar -- the latest UX pattern that brings your knowledge base into your product to quickly unblock users.
Figma in-app Launcher
📣 Reduce user anxiety when announcing brand updates or product updates. Allow your users to continue to find value in your product and their established habits, without feeling overwhelmed or challenged by changes. You can create sneak peeks with in-product Tours, or Tooltips, while also addressing their concerns with proactive copy.
🖇 Increasing feature adoption by driving users to new features or the resources they need to use your product more effectively. Use Tours to explain updates to your users. Launchers will give your users a good sense of direction, self-serve guidance, or provide access to evergreen links.
Chartbeat product update Tour