Chameleon is your no-code product success partner, as it blends in perfectly with your app while you focus on a clear user experience. You can use Chameleon to build, manage, and ever improve in-product experiences, not by pulling in your engineering team but by pulling out your users’ needs.


Is Chameleon for me?

If you are involved in product growth and success, this is right up your alley! 🙌

But any product person really, can use Chameleon to create better product understanding, build user onboarding flows, collect quality feedback, or improve feature adoption.

And we know that all this 👆 does not happen or get measured easily. We designed Chameleon to help non-technical team members make it happen quickly, effectively, and (most importantly) natively. You can build Experiences through a WYSIWYG interface, and deploy them to your users right away.

Without Chameleon, if you want to build in-product experiences, you can either:

  • Rely entirely on your product's intuitive design and don't include any custom in-product experiences. You need more than great design to trigger your users to act, learn, and truly love your product.

  • Build your experiences in-house. Doing so will mean that you direct critical engineering time away from your core product and lose the freedom to optimize and deploy new experiences on the go.

With Chameleon, you can be in control of your user's experience without waiting for engineering cycles or dev resources. Chameleon helps you go through quick iterations, using A/B testing, and gathering data for analytics, while keeping your users in the loop.

💡 You can start using Chameleon for free, within minutes, without requesting additional help. Simply sign-up and download our Chrome Extension to start your free trial.


How can I use Chameleon?

We encourage you to consider your goals, and your users' specific challenges before creating any Experiences. You can take a step back and evaluate all of this. But your adaptive partner here will shine with these use cases, and more:

🪂 Creating a robust user onboarding flow that will turn users into valuable customers. You can do this efficiently with Tours, Launchers, or Tooltips, all while applying a good dose of empathy.

Eventbrite Onboarding modal

🧲 Improving trial conversion, by helping you match your user’s challenges, and your brand’s goals. Style Experiences that feel at home with your interface and branding. All, while creating custom audience Segments to monitor the best prospects to engage with, and boost your user activation.

📋 Get honest product feedback by engaging users at the right time in the right place. Do this with Microsurveys, triggered by users when they are actively engaging with key features, or completing essential events. With Chameleon, you can set up NPS, CSAT, or CES surveys. This way, you can always measure and integrate customers' feedback.

📥 Reducing support tickets, by driving in-product guidance and self-serve support. To achieve this you should approach customer support with a self-guidance mindset. You can combine pop-ups, product Tours, Microsurveys, chatbots, or Launchers and really leverage your knowledge base.

Figma in-app Launcher

📣 Reduce user anxiety when announcing brand updates or product updates. Allow your users to continue to find value in your product and their established habits, without feeling overwhelmed or challenged by changes. You can create sneak peeks with in-product Tours, or Tooltips, while also addressing their concerns with proactive copy.

🖇 Increasing feature adoption by driving users to new features or the resources they need to use your product more effectively. Use Tours to explain updates to your users. Launchers will give your users a good sense of direction, self-serve guidance, or provide access to evergreen links.

Chartbeat product update Tour

But you set your own limits and reap your unique rewards. Focus on understanding your customers because we are here to help you create impactful Experiences.

🤓 And we get it. Sometimes you want to have the bigger picture. You can check out how Chameleon compares to other tools and decide based on your needs. We are here when you need us!


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