Skip to main content
Understanding Launchers

Explore how Launchers work and what you can accomplish with these.

Chameleon Team avatar
Written by Chameleon Team
Updated over a week ago

Chameleon Launchers offer a way to provide self-serve help and information to users, at their convenience. Help them discover new functionality and unblock themselves as they want to learn more, or need further guidance.

You can connect various resources to your Launcher, or show your connected integrations for complex and personalized guidance.

Availability & Usage

πŸ” Startup: 1 *live Launcher

πŸ” Growth & Enterprise: unlimited Launchers

βš™οΈ Build from your Dashboard

πŸ“ Works well with Tours, Microsurveys, additional Actions

πŸ“© Contact: to discuss your plan needs

A Launcher provides an in-product menu of Tours, Links, Microsurveys, and Scripts. You can create many different Launchers, configured by use case, custom audience, and style.Β 

Launchers are great in empowering users to learn more about your product in an interactive and contextual manner, without contacting support or having to go browse your Help Center.

πŸ’‘ Research shows that providing self-serve or on-demand help to users leads to an increase in customer satisfaction and reduced churn. Check out our 2023 Benchmark Report to learn more about users' preferences for self-serve guidance.

You can create multiple different Launchers for different pages, use cases, user Segments, styles, etc.
Some of the main use cases for Launchers include onboarding checklists, feature release logs, and customizable support menus. We'll cover these below.

Great for new users (e.g. those that signed up within a recent period, those that haven't completed a key activation event, or those on the free plan/trial, etc.) to help them progress through the primary actions to find value and complete your product's setup.

Launcher items will be marked as complete when their success condition has been met, regardless of whether the user has clicked the item within the checklist or not.

πŸ‘‰ You can also show a progress bar to users to better handle expectations and drive engagement for steps they didn't complete yet.

Show a list of the most recent product improvements/releases and let users learn interactively about these changes. Much more effective in driving feature adoption than linking to blog posts, and can be fully managed without any engineering!

πŸ‘‰ You can also include a 'Coming soon' section and enable users to view upcoming prototypes and share feedback on your new features with additional Actions.

You can fully customize the look of your Launcher to fit your use case and brand style. Here is an example of using custom CSS to better highlight each product release. πŸ‘‡

Show a more extensive list of Tours for key workflows or FAQs for a particular page or part of your product. Users can search for help and learn with a product Tour. This is more effective than opening your Help Center in a new tab to search for answers and will help you deflect support tickets for the most common questions.

Help users get deeper on a particular page or feature by providing a contextual menu of tips on how to succeed. This could even include educating users on best practices.

πŸ‘‰ You can combine Launchers for different use cases based on your users' needs - start with an onboarding checklist for new users, create an evergreen Help Menu, and add a best practice one to deepen the knowledge of your power users.


You can customize the Launcher to be on-brand, and select what to include in your menu. The components available include:Β 

  • Widget: the target for a user to open the menu. This can be an icon placed in your product or a native element on a page (e.g. a menu item in your nav).Β 

  • Menu: this is the window that contains the list of Tours, Links, and Microsurveys that a user can take. You can configure this to be a checklist format, include a search bar, edit the title, etc.

  • Items: you can include Chameleon Tours (Walkthroughs), URLs, Chameleon Microsurveys, launchable Integrations, and JS Code Scripts.

  • Welcome state: you can add a welcome message for the first time the Launcher shows to your users.

  • Empty state: you can customize how the Launcher shows to users who completed all the items in your Launcher, including using merge tags.

  • Targeting: you can set the Launcher to show to a specific group of users, akin to the audience for a Tour. You can create different Launchers for different groups of users.Β 

  • Availability: you can set specific domains or URLs on which you don't want the Launcher to display.Β 

πŸ‘‰ You can also use our Launchers API to open or close the menu (without a widget), and (soon) extract performance data. Learn more about the Launcher API here.

Once you publish your Launcher live, its performance data will show up in your Dashboard.

πŸ‘‰ Learn more about configuring Launchers and start building your own!

Or sit back and enjoy this pre-recorded video where we explain why we built Launchers, how they work, and where you can use them.Β 

Note: This video displays an outdated version of Chameleon's interface. It has been replaced to give our users a more intuitive and pleasing experience. We will soon create new videos to showcase our new UI πŸ™‚

Did this answer your question?