Understanding Launchers
Explore how Launchers work and what you can accomplish with these.
Pulkit Agrawal avatar
Written by Pulkit Agrawal
Updated over a week ago

Chameleon Launchers offer a way to provide self-serve help and information to users. Help them discover new functionality and unblock themselves at their convenience. 

Quick access

A Launcher provides an in-product menu of Tours, Links, Microsurveys, and Scripts. You can create many different Launchers, configured by use case, custom audience, and style. 

Launchers are great in empowering users to learn more about your product in an interactive and contextual manner, without contacting support or having to necessarily read docs. 

💡 Research shows that providing self-serve or on-demand help to users leads to an increase in customer satisfaction and reduced churn.

You can create multiple different Launchers for different pages, use cases, user Segments, styles, etc.

Some of the main use cases for Launchers include checklists, feature release logs, and customizable support menus. We'll cover these below.

Great for new users (e.g. those that were created within a recent period, those that haven't completed a key activation event, or those on the free plan/trial, etc.) to help them progress through the primary actions to find value and complete your product's setup.

Launcher items will be marked as complete when their success condition has been met, regardless of whether the user has clicked the item within the checklist or not.

💡 You can also show a progress bar to users to better handle expectations and drive further engagement.

Show a list of the most recent product improvements/releases and let users learn interactively about these changes. Much more effective in driving feature adoption than linking to blog posts, and can be fully managed without any engineering!

Show a more extensive list of Tours for key workflows or FAQs for a particular page or part of your product. Users can search for help and learn with a product Tour. This is more effective than reading help documentation and will help you deflect support tickets.

Help users get deeper on a particular page or feature by providing a contextual menu of tips on how to succeed. This could even include educating users on best practices.


You can customize the Launcher to be on brand, and select what to include in the menu. The components available include: 

  • Widget: the target for a user to open the menu. This can be an icon placed in your product, or a native element on a page (e.g. a menu item in your nav). 

  • Menu: this is the window that contains the list of Tours, Links, and Microsurveys that a user can take. You can configure this to be a checklist format, include a search bar, edit the title, etc.

  • Items: you can choose to include Chameleon Tours (only live Tours, with Manual delivery, will be available), URLs, Chameleon Microsurveys, and JS Code Scripts.

  • Welcome state: you can add a welcome message for the first time the Launcher shows to your users.

  • Empty state: you can customize how the Launcher shows to users who completed all the items in your Launcher, including using merge tags.

  • Targeting: you can set the Launcher to show to a specific group of users, akin to the audience for a Tour. You can create different Launchers for different groups of users. 

  • Availability: you can set specific domains or URLs on which you don't want the Launcher to display. 

  • Analytics: performance data for your Launchers will soon be available within your Chameleon dashboard. 

  • API: You can use our Launchers API to open or close the menu (without a widget), and (soon) extract performance data. Learn more about the Launcher API here.

👉 Learn more about configuring Launchers and start building your own from the Chameleon Dashboard.

Sit back and enjoy this pre-recorded video where we explain why we built Launchers, how they work, and where you can use them. 

Note: This video displays an outdated version of Chameleon's interface. It has been replaced to give our users a more intuitive and pleasing experience. We will soon create new videos to showcase our new UI 🙂

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