Chameleon collects data about your Launchers and how users engage with them (e.g. if they are shown, or opened, any Tours being started from Launchers, and checklist items being completed) to help you understand how your self-serve guidance drives your adoption.
You can review how your Launchers perform in your Chameleon Dashboard or export it to analyze it with other relevant product events for a more holistic understanding.
Availability & Usage
🔐 Available for all plans
⚙️ Review or get from the Dashboard
You can always do a quick performance check in the Dashboard. You can always export your Launcher data to connect it with other user behaviors and efforts. You can do this via:
CSV download (from the Dashboard)
Connected analytics integrations
💡 Self-serve journeys are particularly insightful to analyze, as users have different preferences and goals. It's never too soon to look at how your onboarding checklist or help menu impacts your product adoption. Simple spreadsheet, or dedicated analytics tool, both enable you to understand your Chameleon data better.
With Launchers, we collect events (e.g. "Chameleon Launcher opened" sent every time a Launcher trigger is fired or API to open is called) and properties of events (e.g. "tour_name" which references the Tour that was clicked on the "Chameleon Launcher item clicked" event).
Download our Data Schema below for the full details on the data that Chameleon collects (for Launchers and other Chameleon products).
Come to your Dashboard to see an overall performance breakdown that shows how many Launchers you have live and how many were displayed and engaged with on a weekly basis. You can also review how your Launchers perform over specific periods of time to identify opportunities to improve, or signs of great engagement.
In the table below the performance chart, you can click on any particular Launcher to see more details in the table, or in the Analytics tab of that Launcher. You can analyze data corresponding to both the overall Launcher performance and individual Launchers. You can review how specific Segments or item counts impact your engagement rate.
💡 The Dashboard table is also useful to understand what type of resources or engagement methods users prefer to access in your product. This is especially powerful if you combine different Additional Actions, for example showing a chat vs. a scheduling modal to drive users to upgrade, or launching a doc vs a how-to video to deepen users' knowledge.
👉 Learn more about analyzing how your Experiences perform to understand how this impacts your product's success.
👀 Coming soon: We are working to bring more robust analytics to the Dashboard, for all Experiences.