You made it! You have live Experiences, your users are engaging with them, and all that's left is to connect their impact to your product goals. 😊 With any Experience you create you can review key metrics over set periods of time, and layer these onto your product events to better understand their impact.

Chameleon collects some default data to help you analyze your Experiences. You can review the overall stats in your Chameleon Dashboard, export the full data as a CSV file, or send it automatically to your analytics platform (via one of our integrations, or API)

🔐 Available for all plans

📍 Analyze the impact of Tours, Tooltips, Microsurveys, Launchers

⚙️ Review or download from the Dashboard

Chameleon collects some data by default, from all the Experiences you have live. This includes events and properties, and all of these have a uid attached, so you can track and associate these with your users easily.

We track data that is directly associated with your in-product Experiences, so you can understand how they impact your product's adoption.

With each Experience, the data we collect will be slightly different based on the engagement options your users have. For example, the data collected for Tours include events such as:

In addition, it also includes properties such as:

💡 For full details of all data that Chameleon collects, view our schema Google Sheet:

We collect all this for each user so you can assess how users engage with your Experience, where they fall off, or where you can improve their journey.

Reviewing your Chameleon data, along with your product events enables you to understand how you can improve your efforts; and simply put, what's working and what isn't.

To make it easier to assess the performance of your Experiences, at a glance, you can view your overall Experience stats in your Chameleon Dashboard. Just head over to a specific Experience, and you'll see a performance breakdown, for how many Experiences you have live, how many users see them, and how they are performing overall.

💡 Here, is where you can also download your data from the ellipsis menu to peruse outside Chameleon.

The performance graph is where you can understand how your Experiences perform over time, as well as understand how the changes you make impact their engagement and completion rate.

Here, you can see a breakdown of how many Tours were started and completed on a daily, weekly, or monthly basis, for a set time frame. On hover, you'll also see detailed stats for a particular period of time.

💡 Use this to stay on top of how users engage with your Experiences and quickly spot spikes or different behaviors. You can connect a steady completion rate to a healthy trial activation, and so on.

You can use the table view below to understand how users engage with specific Experiences. Depending on the type you're reviewing, you'll also see some key metrics to help you understand better how they perform. With Tours, for example, you can:

Here are a few things you can review when assessing high/low performance:

👉 Learn more about reviewing Experience changes on the Activity feed and how you can use it for an efficient async flow with your team.

You can also open any Experience to review its individual performance, on the Analytics tab. In the first panel, you can review most of the table information with some useful additions, such as the page where the Experience is published, or its ID.

But below this, you can review a performance graph for the individual Experience; this can be a Funnel view, a breakdown of your Microsurvey responses, or your Launcher items completion.

Here, you can gain better insight into how users engage with your Experience. For example, the funnel reporting for individual Tours is powerful to identify drop-offs across Steps and help you improve your completion rate. This report lets you assess:

With the performance review you conduct in the Dashboard, you can get a good picture of what's working or not and what you can try to improve.

But we encourage you to take your analysis one step further by exporting a spreadsheet -- either by downloading the CSV or by sending the data to your Google Drive. This enables you to analyze how your Experiences impact your product's adoption in the long run.

First, get familiar with the spreadsheet in front of you. Each row represents a unique action (event) a user has taken in your Tour, within the select time range. These events include:

Each row also contains user properties/attributes associated with the user that took this action. This includes default user properties collected by Chameleon and custom user properties that you're sending to Chameleon through our API, integrations (e.g. Mixpanel cohorts, HubSpot lists), or add via Chameleon Tags.

Next, review the Data glossary below 👇 to gain a good overview of what each column represents.

Below are the definitions of the columns you will see in your exported data. All data is accurate at the time that the event took place, for the live/published Tour:

* This should match the ID you use to track users in your database or other analytics tools and sent as part of the Chameleon installation.

** Pacific Time would be -8.

*** Sessions are separated by 90 minutes of inactivity and the count begins after the Chameleon code snippet is installed.

Now that you know what you're looking at, here are a few things to keep in mind:

Once you have your data at hand, you can use it to conduct a range of analyses, to answer questions such as:

To do this, we recommend creating a Pivot table from all the data and then selecting the most relevant data to plot and compare.

Pivot tables allow you to easily group, filter, and chart a large table of data. In the pivot table, you can decide which columns from the original data to show on each axis and add further filters. You can create pivot tables in MS Excel or Google Sheets.

For example, here's how you can recreate the funnel chart we show in the Dashboard 👇

Steps to create a Funnel Chart in Google Sheets

It's important that users engage with Your Experiences, but to truly measure how your guidance impacts your adoptions is to look at whether users act on what they see in your Experiences.

With Tours, you can leverage your product events to understand how your Experiences drive your users to success. Goals can either be defined from within Chameleon (as a page load or click) or taken from any of the events you send to Chameleon (via our integrations or our API).

👉 Learn more about defining and using conversion goals.

Once you understand how users are engaging with your Experiences, it's time you connect this data with your product events. We highly encourage you to use a specialist analytics provider to analyze your product data. Because your most important product events are unique to your brand and goals, you're the best to establish what success means to you.

We integrate with common providers which you can use to track your native product events alongside Chameleon events. This way, you can holistically evaluate the impact of your Experiences on other user actions, and understand how you can improve your process.

💡 We recommend you consider using Segment or Freshpaint to streamline your analytics tracking and enjoy greater control of your data pipeline.

You can learn more about how Chameleon works with these tools, from our user guides:

You can also add the data that Chameleon automatically collects directly into your database and then query this data alongside all your other product data. 

To do this, simply use our open API to send Chameleon data to your database or other tools.

👉 Explore what's possible with our API.