We wouldn't be talking so much about data if we weren't going to bring up Experience performance analytics.
In this lesson, you'll learn where you can keep up with your Experiences' performance. And how to use this data to your advantage. 😉
Chameleon automatically collects data about the Experiences you have live. This data includes events and user properties, and all of these have an
uid attached. This way, you can easily track and associate these with your users to always improve your Experiences.
👉 Let's see what you can keep track of in the Chameleon Dashboard.
The Experience data collected includes Experience events like:
The user data collected includes information as:
or specific button actions.
You can see how all Experience of the same type perform over a specific period of time, from the Dashboard. 👇
Or you can see individual Experience performance from the Analytics tab for all the Experiences you create. 👇
Below this breakdown view, you will also get a performance graph for the individual Experience. And, depending on the Experience, you also get a Funnel view, a breakdown of your Microsurvey responses, or your Launcher items completion.
🎯 Tip: use Chameleon's funnel reporting to see how many users are completing your Experiences and which Steps are causing the greatest drop-off. You can use this to improve the Experiences you deliver.
For full details of all Chameleon data collected, use our schema Google Sheet.
For efficient product guidance, you should correlate an event from your product with how successful an Experience is. And there's a reason for the singular - taking your product education one step at a time, with a clear goal for each Experience.
This is how you can assess the impact of your product Experiences and improve them.
You can look at your completion metrics for each Experience, showing you how many users engage with your Experiences: completed, seen, started.
Follow up with individual Experience metrics to understand how engaged your users are with your Experiences and where you can improve their flow.
🎯 The metric you should always measure and look to improve is whether your users act on what they see in your Experiences, leading to efficient usage and a delightful connection with your product.
Always build your Experiences around a specific, single goal correlated with a key action. This way, you can easily improve your product guidance efforts.
🪄 We recommend having more quick Tours, each with its own specific objective (e.g. "take this action"), over long Tours with an unclear goal (e.g. "reducing churn").
✉️ Note: Tracking Goals is only available at the Growth Plan level. If you'd like to have access to this feature, feel free to get in touch with us to discuss the best options for you.
A goal is an event that you send to Chameleon so that it can be tracked and help you understand whether the user acted towards completing your Tour.
You can easily send events to Chameleon through our API or leverage one of the many integrations we have available to pipe the events you have defined there. 😉
Once you send the events you want to track to Chameleon, you're all set to define your goal! You can access this during your configuration flow, from the Dashboard, under Define a goal. This step is not required, but we recommend you set a goal for each Tour.
🎓 You can learn more about managing your imported events from this article.
You'll see your goal metrics in your Dashboard, in the Goals section. Here, you will be able to see the percentage of all users that started the Tour and met your goal (as a baseline. Please be mindful that this includes those that saw the Tour as well.
Aside from using the Dashboard to keep up with your efforts, you can also export data about your Chameleon Experiences. This way, you can align user behaviors and responses with your brand goals.
There are 3 ways you can review your Experience data outside of Chameleon:
Using a CSV or Google Drive export from the Dashboard.
Sending data to an analytics tool we integrate with.
Using our API.
The best method is the one that works best for you. But we recommend you start analyzing your Experiences' performance as soon as possible.
Don't feel like you can't review Experience performance if you don't have an analytics system or tool in place - you can always start by looking at a spreadsheet. 😉
💡 You can also exact your Tour Goals data to a .CSV file, your Google Drive.
🎓 To go further, you can use our A/B testing feature to establish the effectiveness of your Experiences. Learn how to use this by reading this article.
👉 Go on learning how to troubleshoot your Chameleon Experiences and how to get help when you need it.