Chameleon

Tiago Mota

Chameleon Team

Learn to use Chameleon and explore design and UX tips for effective Experiences

Chameleon Academy

Fast-start your Chameleon experience with a tour of the Chameleon tools, an intro to building Experiences, and quick best practices tips.

Course Introduction & Overview

An introductory course taking you through the basics of creating and managing Experiences with Chameleon. 

Chameleon 101

Learn what Chameleon can do and how it works.

Hi, meet Chameleon!

Learn how you can achieve a native look for your Chameleon Experiences.

Achieve supreme brand cohesion

Learn how you can leverage data with Chameleon to deliver better Experiences.

Allow data to flow and focus on your goals

Discover the flow of building, publishing and editing an Experience.

Create efficient Experiences with little effort

Chameleon Basics

Learn how to define custom user Segments to display Experiences that drive adoption.

Showing your Experiences to the right users

Learn how to position your Experiences correctly for maximum efficiency.

Position, position, and...elements

Learn how to control where your Experiences display and what conditions you can set for them to appear to users.

Precise display control? Yes, please!

Learn how users can interact with your Experiences and how to leverage their actions for efficient guidance.

It's all about User interactions

Learn how to use Chameleon's analytics to deliver better product guidance.

Performance analytics for decisive improvements

Learn how to troubleshoot your Chameleon Experiences and how to find help.

What can go wrong and how to fix it?

This is the end of the Chameleon 101 Course, but the beginning of your Experience-delivery proficiency

Final thoughts

The ABCs of Experience creation 

Best Practice: Highlight the value to first time users

Draw attention to Launchers

Stand out while blending in to increase engagement and brand loyalty

Styling for success

Best practices: focus on value proposition and benefits

Remember you're still marketing

Best practices: focus on what users need to succeed

Make users happy

Best practices: start at a high level before diving in

Take a step back

Best practices: keep each tour focussed on a clear outcome

One thing at a time

Best practices: Teach in bitesized chunks to avoid overwhelming users

Keep it short & simple

Best practices: letting users opt-in will lead to better completion

Ask for permission

Best practices: don't create confusion or anxiety

Manage expectations

Best practices: ensure your styling is bold and welcoming

Don't be shy; stand out!

Best practices: spend a lot of time making the copy tight

Copy is your #1 lever

Best practices: make text easier to scan with formatting

Beautify text with formatting

Best practices: if you're too early, you won't land

Don't engage prematurely

Best practice: Make your code more accessible with standardized element attributes