Chameleon

Best Practice: Highlight the value to first time users

Draw attention to Launchers

Stand out while blending in to increase engagement and brand loyalty

Styling for success

Best practices: focus on value proposition and benefits

Remember you're still marketing

Best practices: focus on what users need to succeed

Make users happy

Best practices: start at a high level before diving in

Take a step back

Best practices: keep each tour focussed on a clear outcome

One thing at a time

Best practices: Teach in bitesized chunks to avoid overwhelming users

Keep it short & simple

Best practices: letting users opt-in will lead to better completion

Ask for permission

Best practices: don't create confusion or anxiety

Manage expectations

Best practices: ensure your styling is bold and welcoming

Don't be shy; stand out!

Best practices: spend a lot of time making the copy tight

Copy is your #1 lever

Best practices: make text easier to scan with formatting

Beautify text with formatting

Best practices: if you're too early, you won't land

Don't engage prematurely

Best practice: Make your code more accessible with standardized element attributes

Set your element IDs and classes for easy selection

Tiago Mota

Chameleon Team

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