Chameleon

Best Practice: Highlight the value to first time users

Draw attention to Launchers

Stand out while blending in to increase engagement and brand loyalty

Best practices: focus on value proposition and benefits

Best practices: focus on what users need to succeed

Best practices: start at a high level before diving in

Best practices: keep each tour focussed on a clear outcome

Best practices: Teach in bitesized chunks to avoid overwhelming users

Best practices: letting users opt-in will lead to better completion

Best practices: don't create confusion or anxiety

Best practices: ensure your styling is bold and welcoming

Best practices: spend a lot of time making the copy tight

Best practices: make text easier to scan with formatting

Best practices: if you're too early, you won't land

Best practice: Make your code more accessible with standardized element attributes

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