With Chameleon's Google Analytics (GA) integration, you can analyze Chameleon Experiences alongside your other web data. You can learn more about Google Analytics by visiting our integration page. We also support events being sent from Google Analytics 4.
This integration enables Google Analytics to be a Data Destination; allowing you to send Chameleon data to GA, including (but not restricted to) the following events:
The Google Analytics integration can be enabled with a single click. All you need to do is to enable the Send Chameleon data to Google Analytics toggle in the Chameleon Dashboard.
This will automatically begin sending data to your Google Analytics account. It works by using the existing GA code on your website, and so data will only be sent on pages where the GA script is present and working.
This includes the following events:
Chameleon Started Tour / Microsurvey
Chameleon Completed Tour / Microsurvey
Chameleon Step Seen -- by request, to avoid flooding you with events.
Event properties sent as part of these events include the Experience name, URL, and others where relevant (e.g. Step number).
You can also see the data appearing as part of your Real-Time Events reporting:
This can be helpful to assess how users from different sources are engaging with your Experiences (e.g. advertising campaigns), or the total number of Experiences seen or completed within a period.
Not seeing data in my GA account. This could happen if you are sending data to the wrong GA account - please check which GA account is installed on the pages you expect to see data from. To check this, contact whoever installed your GA script, or learn more from this GA article.