Chameleon is your no-code customer success partner for deploying contextual Experiences that will guide, inform, or help your users get the best out of your product.

You can use Chameleon to create:

Each Experience can complement a specific goal or a set of use cases. You can make great use of Chameleon’s blending abilities and features to fit your needs, styling, and, more importantly, message.

We strongly advise you to map out your user needs and consider your goals when you go in to create Experiences.


A Tour is a sequence of steps that you can use to announce new features, onboard your users, create interactive guidance, reduce churn rates, and more.

This is a very powerful and highly customizable in-product Experience that will allow you to guide your users' journey, feature adoption, and product understanding.

An efficient way you can use Tours is by teaching users to find help instead of reaching out to your Support team. Check out how one of our customers managed to cut down on a 20K support ticket overload.

💡 We suggest you pay attention to the length of your Tours, as users tend to dismiss those with more than 4-5 steps. We found that the sweet spot is between 2-3 steps.

Another powerful use case for Tours is catering to an effective and delightful Onboarding process. Keep in mind that Onboarding comes up before your customers interact with your product and extends beyond the moment they try it out. 😉

👉 Read this article to understand how to approach Onboarding successfully. Or check out this example from Eventbrite for a fast reference.


A Tooltip is a dynamic way to provide contextual information to your end-users. These should be subtly integrated with your UI to guide your users.

Tooltips are designed to provide in-flow information in a non-intrusive manner. Their big value is that they are an effective communication channel that will not interrupt your users' experience. Use them when needed, your customers will appreciate the heads-up, and you’ll both have a good day. 🙌

👉 Learn how to stay away from terrible Tooltips that don’t do anybody any favors. If you’re thinking about improving your Onboarding experience but don’t know how to start, read this and dive deeper with this webinar on how to successfully evaluate onboarding.

A valuable use case for Tooltips is encouraging user adoption. Use Segments to target the users who will gain the most from understanding key functionalities or trying out new features. This way, you encourage users who are most likely to increase adoption and not risk annoying everyone.


Microsurveys allow you to collect in-product contextual feedback from your end-users. Their dependant nature allows you to trigger the right Microsurvey at the right time, for the right audience. And get the right answers. 😉

People seldom give quality or honest feedback when they are interrupted. When you want to ask your customers for something, think about respecting their time and making the best out of their presence. This article gives an in-depth introduction to product surveys.

Use Chameleon Microsurveys when your users are already engaging with your product, and set the Experience to trigger when checking out the key feature you want feedback on. See here the Microsurvey types available with Chameleon.

🎯 With Chameleon Microsurveys we see, on average, a completion rate of 60%.

All the data collected from Microsurveys will be ready for you to peruse in the Chameleon Dashboard, a CSV file, the Chameleon API, or any of our analytics integrations.

💡 Read this to learn more about product feedback loops and how to create them yourself. Or see this case study on our customer, who efficiently directed stuck users to a successful activation, by asking simple, relevant questions.


A Launcher provides an in-product menu, that can contain links to different pages, Tours, Microsurveys, and more.

This is a great way to empower your end-users to learn more about your product without having to contact support or get lost in the documentation.

Use Chameleon Launchers to increase product understanding and adoption, by allowing users to search for answers when they need and most importantly, want them.

You can configure different types of Launchers, starting with an Onboarding checklist to guide your users through your product. To an ever-present Help menu with key workflows and FAQs for a particular page or part of your product. You can easily integrate Chameleon Tours and Microsurveys into a Launcher to align your guidance efforts. 😊

💡 Read this article to gain an overview of Launcher items and how to configure your Experience. If you want to learn more about using Launchers to drive self-serve guidance you’ll find great value in this webinar.

If you’re ready to create your Experiences, read this for the how-to of getting started with Chameleon. Or visit the Sandbox playground to give Chameleon a try. 🤓

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