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What is a Chameleon Experience?
What is a Chameleon Experience?

Learn about the tools you have to drive in-product success with Chameleon

Tiago Mota avatar
Written by Tiago Mota
Updated over a week ago

Chameleon is your no-code success partner for deploying contextual Experiences that will guide, inform, and help users get the best out of your product.

You can use Chameleon to create different Experiences: Tours, Tooltips, Embeddables, Microsurveys, and Launchers. You'll use these to create different patterns such as modals, banners, quick surveys, checklists, or more, with no code required.

HelpBar is the latest UX pattern you'll find in the Chameleon Dashboard. It works as a 'Spotlight Search' and you can implement it in your product for free.

Availability & Usage

What is a Chameleon Experience?

A Chameleon Experience is an in-app Tour, Checklist, Modal, etc. that you create from the Chameleon Dashboard. Each Experience can complement a specific goal or a set of use cases. You can leverage Chameleon’s blending abilities and fine-control options to fit your product needs, styling, and message; regardless of the Experience you create.

💡 We strongly advise you to map out your user needs and consider your goals when you start creating Experiences. This is the first step to successful guidance!

▪️ Tours

A Tour can be a single Announcement modal or a multi-Step Walkthrough of your product. You can use Tours, to onboard or guide users, to announce big news or important features.

Chameleon onboarding Tour gif

Here are some ideas on how you can use Tours to engage your users:

  • smoothly guide users to high-value actions

  • announce product or brand updates

  • highlight useful, undiscovered features

  • keep users informed of activities that can be disruptive

🤝 Pay attention to the length of your Tours, as users tend to dismiss those with more than 4-5 Steps. We found that the sweet spot is between 2-3 Steps.


A Tooltip is a subtle, contextual hint that informs or nudges users toward specific actions while using your product. This is a dynamic way to educate and connect with customers, as Tooltips are non-intrusive and can efficiently unblock users, without interrupting their experience.

Chameleon "?" Tooltip example

You can use Tooltips to:

  • explain new or complex features

  • draw attention to unused features

  • provide contextual information or help

  • create fake door tests to gauge feature interest


Embeddables are in-line Experiences that sit within your existing page, such as Banners or Cards (multiple Steps/content blocks). These are dynamic to your page and blend into your interface to create a built-in look and provide education or guidance without interruptions.

Microsurveys are 1-Step (or 3-Step) surveys that you can trigger in your product based on user activity. Collect honest, contextual feedback on various product or user needs and leverage this to improve your product or re-engage users. Trigger the right Microsurvey at the right time, to the right audience. And get the right answers. 😉

Chameleon Microsurvey gif with a Thank you Step

💡 Check out the different Microsurvey types available in Chameleon; they cover a wide range of needs and you can customize the follow-up based on responses. But to give you some ideas, you can build Microsurveys to:

  • measure product & feature satisfaction

  • evaluate the user experience

  • capture NPS and re-engage detractors

  • identify which product efforts are more valuable to users

  • recruit participants for user research

▪️ Launchers

A Launcher provides an in-product menu, that can contain links to different pages, other Chameleon Experiences, or scripts - we call them items. It can be an onboarding checklist, a help menu, or a guide around product updates and events. Users can access it from the bottom of the screen, or it can live embedded on your page.

This is a great way to empower your end-users to learn more about your product without having to contact support or get lost in the documentation. And you can easily integrate Chameleon Tours and Microsurveys to align your guidance efforts. 😊

▪️ HelpBar

HelpBar is a spotlight search pattern, where you can connect your help center (or blog, developer resources, etc) and offer search, navigation, and AI-answers. You can pick a click target that opens your HelpBar and users can launch it anywhere in your product to find help.

HelpBar supports public and private integrations with Zendesk, Intercom, Help Scout, Gitbook, and more. Learn more about the ways you can leverage HelpBar with your stack.

If no code, no dev, and no wait is your jam, you're in the right place no matter your role. 😉 Any teammate can create Experiences to guide, engage, collect feedback and so much more. All you need is a clear goal, a good understanding of your users, and your brand guidelines.

Chameleon is meant to blend into your product and be leveraged by any person on your team. Once you invite your teammates, you can further define who gets to publish Experiences on your account with Roles and Permissions. Everyone can create them but you can control who should display them live for your users.

Check out this comprehensive checklist to ensure you're ready to build and publish Experiences in your product.

To create an Experience head over to the Dashboard, pick a type from the left-side menu (or your Homepage), and follow the progressive flow laid out for you.

You'll use the Builder to configure aspects such as position, content, and triggers. Once you're done, you'll get back to the Dashboard to pick an audience and publish your Experience.

You can also open the Builder into your application (from the Chrome Extension) and pick to build a new Experience this way. Head back to the Dashboard to publish once you're done configuring your Experience.

We picked Tours to show how to edit a live Experience, but the flow is the same for all of them.

Whenever you want to make changes to a live or drafted Experience you can easily do it from the Dashboard. You can also open the Builder and search for an existing experience to edit, or quickly update content just by opening it in our Sandbox.

Click on the Tour you want to update, and go to the "Edit Tour" tab. Go on to edit a Tour Step in the Builder, just as you would do when creating it. Or update other settings, such as Recurrence or Environments.

💡 Add filters to your list to bring up specific Experiences you want to update.

Don't forget to apply your changes from the Dashboard once you're done in the Review and Publish section. If a teammate updated your Tour before, you can also review the changes (such as position, copy, etc) and choose which version to publish.

👉 Learn more about the ways you can review changes for live Experiences.

applying changes to the Tours from the Review and Publish panel
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