Chameleon is your no-code success partner for deploying contextual Experiences that will guide, inform, and help users get the best out of your product.
You can use Chameleon to create 4 types of Experiences: Tours, Tooltips, Microsurveys, and Launchers. You'll use these to create guides, banners, modals, quick surveys, onboarding or help menus; with no code required, and easy to manage and iterate for even smoother guidance.
The HelpBar is joining the Experience list, as a 'Spotlight Search' that you can implement in your product for free.
Availability & Usage
🔐 Startup: unlimited Tours & Tooltips, 5 Microsurveys, 1 Launcher
🔐 Growth & Enterprise: unlimited Tours, Tooltips, Microsurveys, Launchers
📩 Contact: to discuss your plan needs
Each Experience can complement a specific goal or a set of use cases. You can leverage Chameleon’s blending abilities and fine-control options to fit your product needs, styling, and message; regardless of the Experience you choose to create.
💡 We strongly advise you to map out your user needs and consider your goals when you go in to create Experiences. This is the first step to successful guidance!
A Tour is a sequence of Steps that you build to onboard or guide users, to announce big news or important features. It can be a single banner, a single Announcement, or a multi-Step Walkthrough of your product.
Here are some ideas on how you can use Tours to engage your users:
smoothly guide users to high-value actions
announce product or brand updates
highlight useful, undiscovered features
keep users informed of activities that can be disruptive
🤝 Pay attention to the length of your Tours, as users tend to dismiss those with more than 4-5 Steps. We found that the sweet spot is between 2-3 Steps.
📺 Check out this 25-min overview of Tours, if you're looking to jump right in.
A Tooltip is a subtle, contextual hint that informs or nudges users toward specific actions while using your product. This is a dynamic way to educate and connect with customers, as Tooltips are non-intrusive and can efficiently unblock users, without interrupting their experience.
You can use Tooltips to:
explain new or complex features
draw attention to unused features
provide contextual information or help
create fake door tests to gauge feature interest
Microsurveys are 1-Step (or 3-Step) Surveys that you can trigger in your product based on user activity. Collect honest, contextual feedback on various product or user needs and leverage this to improve your product or re-engage users. Trigger the right Microsurvey at the right time, to the right audience. And get the right answers. 😉
💡 Check out the different Microsurvey types available in Chameleon; they cover a wide range of needs and you can customize the follow-up based on responses. But to give you some ideas, you can build Microsurveys to:
measure product & feature satisfaction
evaluate the user experience
capture NPS and re-engage detractors
identify which product efforts are more valuable to users
recruit participants for user research
A Launcher provides an in-product menu, that can contain links to different pages, other Chameleon Experiences, or Scripts - we call them Items. It can be an onboarding checklist, a help menu, or a guide around product updates and events.
This is a great way to empower your end-users to learn more about your product without having to contact support or get lost in the documentation. And you can easily integrate Chameleon Tours and Microsurveys to align your guidance efforts. 😊
If no code, no dev, and no wait is your jam, you're in the right place no matter your role. 😉
From product to marketing, or support, any teammate can create an Experience to guide, engage, collect feedback and so much more. All you need is a clear goal, a good understanding of your users, and your brand guidelines.
Chameleon is meant to blend into your product and be leveraged by any person on your team. Once you invite your teammates, you can further define who gets to publish Experiences on your account with Roles and permissions. Everyone can create them but you can control who should display them live for your users.
✅ Here's a comprehensive checklist to ensure you're ready to build and publish Experiences in your product.
To create an Experience head over to the Dashboard and follow the progressive flow laid out for you. You can configure every aspect of your Experience, from its type, style, and display location, to when, or how often it should be shown to your users. 😊
Start configuring it in the Dashboard and use the Builder to style and further condition how it displays.
ℹ We picked Tours to show how to edit a live Experience, but the flow is the same for all of them.
Whenever you want to make changes to a live or drafted Experience you can easily do it from the Dashboard's list.
Click on the Tour you want to update, and go to the "Edit Tour" tab. Go on to edit a Tour Step in the Builder, just as you would do when creating it. Or update other settings, such as Recurrence or Environments.
💡 Add filters to your list to bring up specific Experiences you want to update.
🎯 Don't forget to apply your changes from the Dashboard once you're done in the Review and Publish section.
👉 Learn more about the ways you can review changes for live Experiences.
Once you start building Experiences, it's easy to manage and organize your efforts from the Dashboard. You'll find all your Experiences here - with the different filters and views it's easy to pinpoint what to improve, test, or build next.
In the Dashboard, you have a Status label for all Experiences to make it easier to understand what's happening on your account or help you identify Experiences that need your attention.
💡 Watch out for Edited Experiences - these require you to apply the changes before users see the latest version live in your product. You can use the Activity feed to review any major edits and use the notes option to communicate your changes to your teammates.
To easily find specific Experiences you want to review or update, you can leverage the filters available in the Dashboard. These include Experience data or relevant account data, such as teammates' activity, and will bring up:
Completion rate *excluding Tooltips & Launchers
Experiences with more than, equal, or less than a specific %
Created by/ Last edited by
The Avatar and name of the person who created the Experience, or edited it
Date created/Date last edited
Experiences created (or edited) before, after, or on a specific date
Experiences from a specific Environment
Experiences that end-users saw more than/ less than a specific nr. of days, since a specific date or that have never been seen
Experiences by name
Segment *excluding Tooltips
Experiences showing to a specific Segment
Experiences by status
Experiences with a specific Chameleon Tag
Total completed/started *excluding Tooltips & Launchers
Experiences that have been completed (or started) more than, less than, or equal to a set number of times
Translations *if Localization used
Experiences that include or do not include set languages, or that have or have not Translations set
Type *for Microsurveys
Specific types of Microsurveys
Experiences showing on URLs that contain, or do not contain specific keywords
You can use multiple filters to narrow down very specific efforts on your account or find Experiences that need your attention.