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Chameleon Glossary

Know the Chameleon lingo to use it at it's full potential.

Tiago Mota avatar
Written by Tiago Mota
Updated over 2 months ago

You can achieve in-product success with Chameleon when you efficiently leverage its features. Browse the Chameleon Glossary to elevate your product knowledge.

Below is a list of the most commonly used terms in Chameleon.


→ An additional Action (in the case of Tours, Tooltips, etc.) or simply Action (in the case of HelpBar), is another in-app Experience or integration modal that users can launch from your Chameleon Experiences. This can be another in-app Tour, a scheduling modal, an interactive demo, or more.


→ Available for individual Experiences or on the Homepage, the Activity feed shows a timeline of all major events on your account, such as creating new Experiences, updates to existing Experiences or Segments, as well as any notes from teammates.


→ A custom Event is one that you create in Chameleon based on an imported event and its associated properties. You can create custom Events from the Data Management page and mark them as "Tracked" to use them in your Segments.


Using the presence or absence of an on-page element to show your Experiences to your users.


→ The Engagement Index is a custom Chameleon score that tracks positive & negative interactions with your in-app Experiences. To increase your score, try to optimize the in-app and improve the user experience.


→ A group of domains and (or) subdomains that have the Chameleon snippet installed and are grouped together. Learn more about Environments from this article.


→ A Tour, Tooltip, Embeddable, Microsurvey, or Launcher that you create with Chameleon.


→ A Launcher component that can be an external URL, a script code, or a Chameleon Tour or Microsurvey. Multiple Items build up your Launcher content, and you can add descriptions as well. Read more about Launcher Items.


MTUs (Monthly Tracked Users)

→ All unique user profiles that are sent to Chameleon from any source that is linked to your account within the last 30 days. Read this article to learn more.


→ Setting an Experience to be displayed after it is triggered by a user action, such as a click, hover, or delay.


→ Setting whether your Tour, Embeddable, or Microsurvey should repeat and how often, after it has been exited or completed. If you also add a Dismiss option, this will take precedence over any Recurrence settings.


→ A custom audience that you create in Chameleon and can define using filters, with data collected automatically by Chameleon, data you send through our API, or data that you send from connected Integrations.


→ An On-Page Trigger that you can add to Tours and Microsurveys. The Smart delay waits for the user to be inactive on the page before showing your in-app Experience to engage users when they are more receptive.


→ An individual prompt, notification, or message that you build as part of a Tour or a Microsurvey. You can learn more about Steps from this article.


→ The action to turn any Chameleon Step or Experience that you create, into a Template on your account. It leverages your brand style and retains configurations such as shroud, dismiss, formatting, etc. Learn more about creating and using Templates.


→ Adding specific URL parameters to control where a Chameleon Experience should display.


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