Microsurveys are short-form in-product surveys, that can have high response rates and generate a lot of contextual and accurate user feedback.

Chameleon Microsurveys follow the format of a single question "Survey Step", optional "Comment Step" and optional "Thank You Step").


🏷 In this article you can learn about:


The Microsurveys you can build with Chameleon

There are different types of Microsurveys, to enable more customized UX and analytics based on your use case. Once you choose a Microsurvey type you cannot change it down the line, so it's important to choose right from the beginning:

  • Different types of Rating Microsurveys (including CES & CSAT).

  • Net Promoter Score (NPS)

  • Input (free-form text input)

  • Dropdown (many options)

  • Multi-Button (two/three/four/five-button surveys)

Chameleon Microsurvey types

Within Microsurveys you can customize components such as:

  • Question text

  • Button text

  • Button action (whether a button redirects users, opens a new tab, etc.)

  • Styling

  • Entry animation

This is in addition to other facets you can customize for Chameleon Experiences, such as Target Audience, Recurrence, position, dismiss options, etc.


Rating Microsurveys

Rating Microsurveys are a sure way to measure the ease of product or feature use. Use this type to get quick feedback about how your users feel when using your product or services.

Here, you'll have several Rating options that you can choose from:

Customer Satisfaction (CSAT)

Customer Satisfaction score is a straightforward methodology that measures satisfaction with an interaction, feature, product, transaction, etc. by asking "How satisfied are you with ____" and presenting corresponding response options.

Using Chameleon you can alter the question copy to be specific about the feedback you care about, and use our 5 button response option:

You can edit the responses easily from the Type of Rating Microsurvey you choose:

In this case, you will also be able to personalize the Comments Steps based on each response in the Survey Step.

Customer Effort Score (CES)

Customer Effort Score (CES) Microsurveys are a twist on the traditional Customer Satisfaction Microsurveys, often more suited to teams looking to improve the user experience.

In CES Microsurveys, users rank their experience on a scale of Very Easy to Very Difficult. You can adjust the response options between emojis, text, or numbers.

This is great for product teams, especially when delivered immediately after a specific user action or workflow because effort is an important component for adoption.


Net Promoter Score (NPS)

Net Promoter Score is a registered Microsurvey methodology that aims to measure customer loyalty. The default question to evaluate this is: 

"How likely are you to recommend {Company} to a friend or colleague?"

Responses are gathered on a scale of 0 to 10, with the response helping calculate the NPS % score as follows: 

Chameleon will calculate the NPS score based on your user responses and show that within your Chameleon dashboard.

You are able to show different Comments Step based on whether a user was a:

  • Detractor (answered 0-6)

  • Passive (answered 7-8)

  • Promoter (answered 9-10)

Easily adjust Responses steps by going to their specific sections of the Builder Control Panel.

You can also change the button action in the Comments Step for each of these cases, meaning you can direct users based on how they feel about your product.

For example, you can have the Comments Step button for Promoters redirect to a Reviews site to leave a positive review (or capture a Testimonial directly in the Comments Step) or you can use our Calendly integration to help schedule a call with Detractors to learn more and mitigate any ill-will.

You can also turn off Comments steps entirely for a particular response, or for all. Simply toggle them on/off from the Builder Control Panel's respective step.


Input Microsurvey

An Input Microsurvey allows you to collect free-form text responses from your end-users; it allows your users to answer questions using their own words.

Some applications might be:

  • Design feedback: asking users for thoughts on a page or feature that's being considered for a redesign or improvement

  • Customer development: asking new users for their goals and motivations

  • Failure feedback: asking users why they didn't complete a workflow or take a key action, to help inform product improvements

While this is a powerful Microsurvey type; the free-form nature of its responses might make it a bit more tricky to analyze and collect insights.

A few strategies involve using text analytics and word clouds. However, it's always a good idea to start by reading through some of the answers to get a general feel for what your users are saying, then, mapping a few categories and subcategories will likely help -- you can start with positive, neutral, and negative.

Note: To help analyze data, extracting it from Chameleon to your favorite analytics tool will definitely help. You can also download a .CSV file or export it to Google Drive.


Dropdown Microsurvey

A Dropdown Microsurvey allows your users to pick a response from a pre-made list of responses, and can be effective if you have > 5 options, or want to let users add their own option.

It's also possible to randomize the options in your Dropdown Microsurvey. You can toggle this setting on/off by clicking on the body of the Dropdown responses, as shown below.

If you would like to collect custom answers from your users, you can do this using the “Other” option. When this is enabled, and a user selects "Other" then they will see a short-text input field to manually enter their choice.

In the analytics you view in the Chameleon dashboard, "Other" choices will be grouped, but you will be able to view the actual user inputs from the table of responses (and also download as a CSV.)


Multi-Button

A multi-button Microsurvey enables you to customize the text for each of the buttons and also trigger separate actions based on the user's response. 

One example relevant for product teams is the Product-Market Fit Micosurvey. If less than 40% of participants respond as Very disappointed to this Microsurvey, you have not found your Product-Market fit.

👉 Learn more about leveraging Product-Market Fit Microsurveys

More use cases where these types of Microsurveys will be relevant, include asking a user:

  • Whether they want to learn more about something (and consequently start a Chameleon Tour, or not)

  • How do they want more information, e.g. reading an article or watching a video (and consequently opening a new tab or showing a Chameleon Tour with an embedded video)

  • If they want to opt-in to a beta / early release (and consequently marking this users profile in your system)

  • Whether something met their need (yes/no) and consequently offering more help

  • Whether they are willing to leave a review or rating on a comparison site

  • Whether they want the iOS or Android app link (to download)

  • What type of role they are (to help in persona development)

  • What their goal in using your product is (and consequently provide the most relevant user onboarding tour)

Once you pick to create this type of Microsurvey from the Dashboard, you will be able to easily change the number of buttons while configuring it.

In the same Builder panel, you can set specific button styling, by clicking on each button to then change its colors or text.


Longer Microsurveys

💡 If you'd like to collect more detailed feedback or response, including varying input options or logic based on responses, you can leverage Typeform, with Chameleon. 

To schedule a call or meeting with a user (e.g. for product feedback or customer support or sales) you can do so from inside your product using our Calendly integration. 

By adding an Additional Action such as Launch Typeform or Calendly to a button within a Microsurvey, you can show a Typeform or Calendly modal inside your product. Let the user interact directly from the Chameleon Microsurvey, without leaving your page.

To do this, click the button you want to configure, select the Additional Action, and add your high-value action:


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