Microsurveys are short-form in-product surveys that can help you better understand users, their challenges, and how to improve their experience.
When you create a Microsurvey in Chameleon, you'll first pick a type. This dictates the configuration options you can access and the analytics you'll find in your Dashboard after setting it live.
👉 To explore the configuration flow of a Microsurvey, read Understanding Microsurveys.
Availability & Usage
🔐 Startup: 5 Microsurveys,
🔐 Growth & Enterprise: unlimited Microsurveys
⚙️ Different Triggers available in the Builder
The Microsurvey types you can build with Chameleon
In Chameleon, you can find 5 types of Microsurveys that you can choose from. Each Microsurvey can have a "Follow Up" Step enabling you to add up to 2 additional questions (picking from all types in Chameleon). You can mix these types to create comprehensive Microsurveys that bring in insights on any topic.
Each time you go in to build a Microsurvey, you can choose a:
Rating Microsurveys (including CES & CSAT) -- users can share how easy/difficult a task or a process was for them
Net Promoter Score -- users can choose a likelihood between 0 and 10
Input -- users can share short responses
Dropdown -- users can pick between a set of options or add their own
Multi button (two, three, four, or five buttons)-- users can pick between a set of options
For each Microsurvey, you can customize components such as:
Question text
Button text
Pick an 'On-Page Trigger'
Add a 'Dismiss'
ℹ Buttons from 'Thank You' Steps, or buttons from Input, Dropdown, and Multi button Microsurveys can also trigger independent Actions after (e.g., load a page, start a Tour, launch a chat, etc.)
Rating Microsurveys
Rating Microsurveys are a sure way to measure the ease of product or feature use. Use this type to understand how your users feel when using your product or services.
In the 'Question' panel, you can pick a type for your rating Microsurvey, between CSAT, CES, numbers, and emoji. You can also customize the labels or hide them from the Microsurvey.
For each type, the options will be pre-filled, but you can easily adjust them from the Builder.
Customer Satisfaction (CSAT)
A Customer Satisfaction score is a straightforward methodology for measuring users' satisfaction with a feature, product, transaction, interaction, etc., by asking, "How satisfied are you with ____" and presenting corresponding response options.
You can alter the question copy to be specific about the feedback you care about, as well as adjust each answer.
Customer Effort Score (CES)
Customer Effort Score (CES) Microsurveys are a twist on the traditional Customer Satisfaction surveys, often more suited to teams looking to improve the user experience.
In CES Microsurveys, users rank their experience on a scale of 'Very easy' to 'Very difficult'.
This type of feedback can be really useful for product teams, especially when delivered immediately after a specific user action or workflow. Finding out the perceived effort is an important component of product and feature adoption.
Net Promoter Score (NPS)
Net Promoter Score is a registered survey methodology that aims to measure customer loyalty. The default question to evaluate this is: "How likely are you to recommend {Company} to a friend or colleague?"
Responses are gathered on a scale of 0 to 10, helping calculate the NPS as follows:
ℹ Chameleon will calculate the Net Promoter Score based on your user responses and show that within your Dashboard for each Microsurvey on the Analytics page.
You can also personalize the Follow Up Step based on whether a user was a:
Detractor (answered 0-6)
Passive (answered 7-8)
Promoter (answered 9-10)
ℹ In the Follow Up Step, you can choose from the 4 available question types (rating, multi button, input, or dropdown) and customize the follow-up question in your NPS.
👀 We are working to enable embedding NPS Microsurveys in your emails, but meanwhile, you can use this method to share them via your email campaigns.
Input Microsurvey
An Input Microsurvey allows you to collect free-form feedback. Use it to prompt users to answer questions using their own words or drop an email for you to send them useful resources on the feature they were trying out.
For each Input Microsurvey, you can select a different input type that corresponds with the message you're aiming to receive. In the 'Question' panel, you can choose between:
Short text
Long text
Email
Number
URL
Here are some ideas to leverage Input Microsurveys:
Design feedback: asking users for thoughts on a page or feature that's being considered for a redesign or improvement
Customer development: asking new users for their goals and motivations
Failure feedback: asking users why they didn't complete a workflow or take a key action to help inform product improvements
While this is a powerful Microsurvey type, the free-form nature of its responses might make it a bit more tricky to analyze and collect insights.
A few strategies involve using text analytics and word clouds. However, it's always a good idea to start by reading through some of the answers to get a general feel for what your users are saying. Then, mapping a few categories and subcategories will likely help – you can start with positive, neutral, and negative.
ℹ To help analyze data, we suggest you extract data from Chameleon to your analytics tool. You can also download a CSV file or export responses to Google Drive.
Dropdown Microsurvey
A Dropdown Microsurvey allows your users to pick a response from a pre-made list of responses. It can be effective if you have > 5 options or want to let users add their own answers.
In the 'Question' panel, you can customize your dropdown question and:
Randomize the answers
Allow for multiple choices
Allow and customize an 'other' option
The “Other” option is perfect if you want to collect custom answers from your users. When this is enabled, and a user selects "Other," they will see a text input field to manually enter their choice. With this option, you can allow a short input or a long input.
ℹ On the Analytics page in your Dashboard, "Other" responses will be grouped, but you will be able to view the actual user inputs from the table of responses (and also download them as a CSV file).
Multi button Microsurvey
A Multi button Microsurvey is a flexible way to better understand users, invite opt-ins, or assess how you can meet their needs and challenges. You can customize the text for each button and trigger separate actions based on the user's response.
One example relevant for product teams is the Product-Market Fit Microsurvey. If less than 40% of participants respond as Very disappointed to the question "How would you feel if you could no longer use this product?", it would mean that you have not found your Product-Market fit.
From the 'Question' panel in the Builder, you can select the number of buttons for your Microsurvey and add a unique Action that should launch when users click your buttons.
More use cases for Multi-Button Microsurveys include asking a user:
Whether they want to learn more about something (and consequently start a Chameleon Tour or not)
The way they want to get more information, e.g., reading an article or watching a video (and opening a new tab or showing a Tour with an embedded video)
If they want to opt-in to a beta / early release (and consequently mark this user profile in your system)
Whether something met their need (yes/no) and consequently offering more help
Whether they are willing to leave a review or rating on a comparison site
Whether they want the iOS or Android app link (to download)
What type of role they are (to help in persona development)
What their goal in using your product is (and consequently providing the most relevant user onboarding Tour)