With interactive Demos, you can embed snapshots of your product directly on your marketing site, help center, or blog articles. This will let prospects explore features before committing, and customers learn more about your product in a quick and interactive way, meaning better engagement and higher conversions.
You can send Demo events (e.g., "Demo Started," "Button Clicked") to your analytics tools to better understand prospects and customers. You can also target identified Demo viewers with in-app Experiences to drive faster adoption.
Availability & Usage
🔐 Available Free & as AI+ add-on
⚙️ Record using the Chrome Extension & edit in the Dashboard
How do Demos work?
You can record interactive Demos of a step-by-step flow, a specific feature, or as a product overview to provide faster value to users.
Record your Demo using the Chameleon Chrome extension and edit it in the Dashboard. Then, embed it on your website, help center, or share it as a link in your email campaigns or support replies.
👇 Learn more about embedding your Chameleon Demos from our guide.
You can review engagement data in Chameleon or send it to your CRM or analytics tool. With Chameleon, you can take it a step further and engage Demo viewers in your product with relevant Experiences, based on Demo activity or other attributes.
Common use cases for interactive Demos
Interactive Demos are flexible education assets that you can use throughout a user's lifecycle, from first visit to active usage.
Here are some of the most common use cases where Demos drive awareness, conversions, and product adoption:
Convert website visitors: embed a Demo on your homepage or pricing page so curious browsers self-qualify before the sales call.
Jump-start onboarding: add a Demo inside your welcome email or in-app modal to show new users the “first win” flow and speed up time-to-value.
Launch new features: pair every release note, help doc, or release notes entry with a Demo to drive discovery and engagement.
Nudge users throughout the lifecycle: launch in-app Demos based on user behavior, like hitting milestones or going inactive, to guide deeper adoption.
Upsell users: let customers explore premium features hands-on to speed up expansion deals.
Get product feedback. Follow a Demo with a one-click Microsurvey or launch a Figma prototype from your Demo to capture feedback on concepts or shipped features.