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Chameleon pricing plans

Pick the right Chameleon plan. See what's included on each, and how MTU-based pricing works

Written by Pulkit Agrawal

Chameleon has 3 plans: Pro, Growth, and Enterprise. All include Chameleon's AI agents and the toolkit to drive in-product adoption. The right plan depends on how many Experiences you publish, what type of patterns you want to use, or the level of governance you need.

πŸ‘‰ See the full breakdown on our Pricing page.


Chameleon plans overview

Plan

Who it's for

Teams driving adoption with personalized onboarding, experimentation, and AI agents, on flexible monthly pricing.

Scaling teams that need unlimited Experiences, Interactive Demos, HelpBar, and the Ranger Governance agent.

Large organizations with complex needs: multi-product, full Roles & Permissions, custom pricing.

β„Ή The Startup plan is a good starting base for small teams. For teams with growing use cases, the Pro plan offers expanded features and built-in AI agents.


How we price plans

Chameleon's cost is tied to the data you store and manage with us. We calculate this by counting your monthly MTUs (Monthly Tracked Users) and charging based on the maximum number of MTUs in each billing period. Our infrastructure costs scale with the number of users tracked, so our pricing does too.

β„Ή Chameleon starts counting MTUs once the code snippet is successfully installed. You can monitor your monthly count from the Billing page in the Dashboard. To estimate how MTUs affect your monthly costs, use the MTU slider on our Pricing page.


What's available across plans

You can build, personalize, and measure in-product Experiences with:

  • Tours, Tooltips, Embeddables, Microsurveys, Launchers, and Automations: the core in-product Experience types

  • Themes and Custom CSS: Experiences that look like part of your product

  • Copilot: AI assistance to build, analyze, and improve Experiences

  • Audience Segments and Personalization: target the right users with the right content

  • A/B Testing, Goals, and Alerts: measure what works, get notified when it doesn't

  • Experience Analytics, User Retention, Experience Leaderboard: measure what's driving impact for your goals

  • All integrations: including Segment, Slack, Intercom, Salesforce, and HubSpot

  • Data and JS API access, all Webhook triggers

  • Environment display control: separate staging from production

πŸ‘€ Compass and Prism Agents are coming soon on all Chameleon plans. Chameleon's agents are built into the product with full account context.


Add-ons

You can extend any paid plan with SSO for additional account security. Add SAML 2.0 SSO from the Billing page in your Dashboard. Pick from Okta, Azure, Auth0, OpenID, or a custom SAML provider.

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