With Chameleon's Amplitude integration, you can ensure you have the right data to help you deliver contextual messages, understand how your guidance impacts your users' journey, and find opportunities to engage users.

Send cohorts to Chameleon to target users with in-app Experiences with more precision, and analyze how users engage with your Chameleon Experiences to identify how your efforts impact your product's adoption.

🔐 Available for Startup, Growth, Enterprise

📍 Ready to power your Tours, Tooltips, Embeddables, Microsurveys, Launchers

⚙️ Configure from the Dashboard

🔗 Compatible with the EU version

With our Amplitude integration, you can sync cohorts in real time to target the right users with in-product Experiences and understand how your product guidance impacts users' behaviors and your product's adoption.

With this integration, you can set up Amplitude as a:

Enable the Amplitude integration in a few clicks to leverage your data in no time. Search for the Amplitude integration in your Chameleon Dashboard and click "Connect" to enable the integration.

Next, you have different options to set up data syncing between Amplitude and Chameleon.

You can sync any Amplitude cohort to Chameleon and start targeting your users with in-app Experiences.

To sync a cohort from Amplitude, go to your Chameleon Dashboard and copy the API key from the Amplitude integration page. Next, in your Amplitude account head over to the Data page → Destinations and search for Chameleon to add it as a new data destination.

Once you add Chameleon as a destination in Amplitude, you can easily sync any cohort to Chameleon. Find a cohort that you want to sync and (from the table, or from the cohort page) press the sync button 🔃.

In the modal that opens select the Chameleon destination you previously added.

Next, you can pick the cadence of the sync

Finally, click "Sync" to save your sync and you'll find your Amplitude cohorts in your Chameleon Dashboard to use.

On the Amplitude integration page, in the table below you can review the cohorts you're sending to Chameleon.

If you want to stop syncing specific cohorts to Chameleon, visit your Amplitude account and disable the sync from there.

On the same Amplitude integration page, you'll also find the toggle to send out Chameleon data to your Amplitude account. Enable this if you want to analyze your Chameleon data in Amplitude 👇

Once you toggle this, Chameleon events will go to whichever Amplitude project is loaded onto the page where the event took place.

You can leverage this two-way integration to ensure precise targeting for better engagement, but also to investigate different hypotheses and fill the gaps in how you guide users to success with your product.

By overlapping your product guidance data with the other behaviors, you can better understand your users and deliver a better user experience on all platforms.

Behavioral Cohorts in Amplitude allow you to create groups of users based on the data within your Amplitude account. You can leverage these when targeting Experiences to create a more personalized and relevant user journey.

💡 Learn more about these from Amplitude's documentation.

Once synced to Chameleon, your cohorts will be available to you within the 'Amplitude Cohorts' filter when creating your Segment in Chameleon.

Chameleon will send events to Amplitude directly from your application's client side. This includes (but is not restricted to) the following events:

Event properties sent as part of these events include the Experience name, URL, and others (e.g. Step number) where relevant.

For full details of all Chameleon data sent to Amplitude, use our schema below:

Look at these events along with other events from your product to construct a holistic picture of how your Experiences are performing and driving other actions.

You'll see Chameleon data show up on the Data page in your Amplitude account to get an overview understanding of how users engage with your Experiences. As well as on your connected Project page.

👉 Learn more about Amplitude Charts and explore how you can include Chameleon data in your usual analytics flows. Try out the Pathfinder, Funnel, or Impact analysis chart, all can reveal how your efforts with Chameleon affect other behaviors and your overall product health.

Amplitude has a feature that allows you to receive an email notification when an "Alert" is triggered. This is a powerful way to get real-time notifications when Chameleon Experiences may not be performing as expected.

This Alert can be based on a heuristic anomaly being detected or a custom threshold being met for any event, including Chameleon events sent to Amplitude.

👉 Read more about this in Amplitude's docs here, or see the summary below.

To set up an Alert in Amplitude, first create and save a Chart. This could use the "Chameleon Step Seen" event fired each time a Step is seen. This could also be filtered to a specific Step or Tour (using an event property such as step_id, or tour_name).

Once you have your Chart, you can create an Alert for it. You can pick between a "custom alert" (recommended) or a "smart alert". You'll then get a notification when the quantity of the selected event firing is outside normal ranges.

You can leverage Amplitude's feature, Session Replay, to better understand how users engage with your in-product Experiences. This enables you to watch users' actions and clicks in your Amplitude dashboard and assess how effective your in-apps are in guiding users to desired actions.