By integrating with Amplitude, you can:
Send Chameleon events to Amplitude -- for analyzing Experiences
Get Amplitude cohorts into Chameleon -- for targeting Experiences
As with other Chameleon integrations, you can enable and configure your Amplitude integration from your Chameleon Dashboard.
Click 'Configure' to load the Amplitude integration page, and here you'll find the option to connect your account and choose which Amplitude cohorts are synced with Chameleon.
To send automatically-collected Chameleon events to your Amplitude project, simply turn on the 'Send Chameleon data to Amplitude' toggle.
This will then send events to Amplitude directly from your application's client side.
window.amplitude. Events will then go to whichever Amplitude project is loaded onto the page where the event took place.
This includes the following events:
Chameleon Started Tour / Microsurvey
Chameleon Completed Tour / Microsurvey
Event properties sent as part of these events include the Experience name, URL, and others (e.g. Step number) where relevant.
For full details of all Chameleon data sent to Amplitude, use our schema Google Sheet:
You can combine these events along with other events from your product to construct a holistic picture of how your Experiences are performing and driving other actions. You can also construct a list of users that have viewed a certain Experience or exited another Experience, etc.
Behavioral Cohorts in Amplitude allow you to create groups of users based on the data within your Amplitude account. Learn more about these here. You can leverage these when targeting Experiences to specific users, to create a more personalized and relevant journey.
Note: Chameleon only accepts cohorts of users. Syncing a cohort of organizations with Chameleon will return 0 users.
To enable this part of the integration, you will have to first connect the relevant Amplitude project, and then select which cohorts to sync.
Click 'Connect Amplitude' on the Amplitude Dashboard page to open the connection modal:
Here you will need to enter the API Key and Secret Key, found within the Settings > Projects section in your Amplitude account:
After you enter these keys and click 'Connect' then your account will be connected and you can begin syncing cohorts.
To do that, search for the cohort names in the 'Sync with your Amplitude cohorts' section and select all the cohorts you need to keep synced. Once you've added these, hit 'Save'.
These cohorts will then be available to you within your 'Amplitude Cohorts' filter when creating or editing a Target Audience in Chameleon.
Note: Amplitude Cohorts sent to Chameleon are synced every 3 hours, on average. This means they can be effective for targeting personas but not for triggering Experiences in real-time.
If you would like to show Experiences immediately after a user takes an action then send that data to Chameleon directly.