Analyzing Microsurvey data

How to access responses to your Microsurveys and analyze how they are performing

Pulkit Agrawal avatar
Written by Pulkit Agrawal
Updated over a week ago

Chameleon collects both the responses to your Microsurveys as well as the data associated with the performance of Microsurveys. Leverage your available data to improve the user experience and ensure your product's development is always aligned with your users' needs.

Access and review this data in your Dashboard, or export it to analyze outside Chameleon and gain a more holistic understanding of how you drive users' behaviors.

Availability & Usage

πŸ” Available for all plans

πŸ“¨ Get responses in your Slack

βš™οΈ Review or get from the Dashboard

How can I review my Microsurvey data?

In your Chameleon Dashboard, you can access both the data associated with your Microsurveys, as well as the responses your users leave. Here, you can conduct performance checks to understand how your Microsurveys are being completed by your users.

As product feedback is a key component of your app's development, you'll want to leverage this data as soon as possible, including sending it to your tool stack. Here's how you can review it outside of Chameleon:

πŸ’‘ Microsurveys are powerful because they are quick and contextual. By getting responses in your Slack channels you ensure visibility over users' needs and can act to re-engage them quicker.

What data do I have available?

For Microsurveys, Chameleon collects events such as Chameleon Microsurvey started (sent every time a Microsurvey is seen by a user) and properties of events (e.g. button_text which contains the text of the button within a Microsurvey that was clicked by a user).

Download our Data Schema below for the full details on the data that Chameleon collects (for Microsurveys and other Chameleon products).

Microsurveys reporting

In your Dashboard, you can review the overall or individual performance of all Microsurveys you have live. On the main Microsurveys page, you have a few charts to help you assess the overall engagement.

Come here to see how many Microsurveys you have live, how many have been seen by your users each week, how many have been completed, and your weekly "Engagement Index".

You can use the "Performance chart" and "Engagement Index" to understand how users engage with your Microsurveys over time. In the table below, you can review other details to help you identify healthy feedback loops: the Microsurvey type, how many times a specific Microsurvey has been started and completed, and who is seeing it.

πŸ’‘ Depending on the types of Microsurveys you have live (i.e. NPS vs onboarding feedback) and how often they appear to users, you can monitor the Completion rate and "Engagement Index" to uncover optimization opportunities.

Individual Microsurvey Analytics

For each live Microsurvey, switch to the Analytics page in your Dashboard to check how it performs. You can use the "Performance chart", review your daily "Engagement index", as well as review the responses and interactions on each Step.

β„Ή On an individual Microsurvey, the "Engagement Index" will show a daily score (depending on how long it was live) while on the Homepage and Microsurveys page, you'll see a weekly score (over 6 weeks).

On the same Analytics page, you'll also see the "Interactions" section where you can review how users engage with each Step in your Microsurvey. Depending on the type, you'll see each Step and what users click on.

Microsurvey responses

Below the "Performance chart", you can review your Microsurvey responses. Glance over the "Response Summary", counting how many users clicked on each button/option.

β„Ή For Input Microsurveys, you'll see the total number of users seeing it and the total number of users responding to your Microsurvey.

Or check the "Microsurvey Responses" section where you can review all responses, filter, or download them. Here, you have a few options to speed up your review process:

  • filter responses

  • generate a summary with AI

  • export all responses

Filter responses

Scrolling and skimming through table lines don't help with efficiency. Head over to any Chameleon Microsurvey and filter the responses you got by user properties (including imported) to see the most relevant users who engaged with your Microsurvey (and their answers).

You can leverage the same filters you have available in Segments to bring up the responses you want to analyze further.

AI summaries

You can summarize the responses to your Microsurvey to help you quickly understand sentiment, needs, or opportunities. In the "Microsurvey responses" section find the AI summary option, and hit "Summarize".

In less than a minute you'll see a summary of all responses on the Activity feed, and you'll also receive it in your email.

Export Microsurvey data

You can export both user actions, as well as responses to any Chameleon Microsurvey from the Dashboard. Find the "Export" option, both under the Actions dropdown, as well as inside the Microsurvey responses" section.

You can pick between user Responses or Actions and choose where you want your data to arrive, between your email or Google Drive account. You can also include all attributes associated with the users/companies who responded to your Microsurvey.

β„Ή Exports can also retain their applied filters to help you review responses more easily.

As outlined above, all the Chameleon events are sent to connected integrations, so you can leverage existing analytics tools to report on Chameleon Microsurvey data.

For example, you can select the Chameleon Completed Microsurvey event and group by the button_text to see how users have responded.

Here is an example of how to do that within Mixpanel:

If you have connected Chameleon via Segment, then Chameleon will act as a Source and send this data to Segment and onwards to any other connected integrations.

With our Slack integration, you can send Microsurvey responses to a specific Slack channel. This can be great to share responses with the wider team and help your teammates passively hear from users; or re-engage with key customers to understand their challenges better.

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