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Analyzing Tooltip data

Know how to analyze how your Tooltips are performing

Tiago Mota avatar
Written by Tiago Mota
Updated over 8 months ago

Chameleon collects data about your live Tooltips to help you understand how they perform and how they impact your product's success. You can review this data in your Chameleon Dashboard, or download or sync it to analyze along with your other product events.


Availability & Usage

πŸ” Available for Startup, Growth, and Enterprise

βš™οΈ Review or get from the Dashboard


How do I review my data?

You can review your Tooltips' performance in your Dashboard as well as export your data to enable a more holistic understanding. You can do this through:

πŸ’‘ It's never too soon to start understanding how your Tooltips impact your goals, even if you have to start with a spreadsheet. If you have dedicated analytics tools, make sure you include your Chameleon data in your usual reporting habits.


What data do I have available?

With Tooltips, Chameleon collects events such as Tooltip seen/ dismissed, Link clicked or button clicked. We also attach some useful properties, like the name of the Tooltip, the trigger type, the Environments it's in, or the button text.

Download our Data Schema below for the full details on the data that Chameleon collects (for Tooltips and other Chameleon products).


Tooltips reporting

Head over to the Tooltips page in your Dashboard to review their performance. Here, you can see how many Tooltips you have live, how many have been seen by your users each week, as well as the lifetime "Engagement Index".

β„Ή In the case of Tooltips, we're still improving how we track negative interactions so many times the "Engagement Index" can show a constant high score as users see your live Tooltips. We're working to bring a more accurate score for Tooltips soon.

In the table below, you can review individual metrics such as when a Tooltip was last seen, how many times it has been seen, or who is seeing it.

Individual Tooltips Analytics

For each Tooltip you have live, switch to the Analytics page in your Dashboard, to check its performance. You can use the "Performance chart" as well as review your daily "Engagement index".

β„Ή On an individual Tooltip, the "Engagement Index" will show a daily score (depending on how long it was live) while on the Homepage and Tooltips page, you'll see a weekly score (over 6 weeks).

Below, on the same Analytics page, find the "Interactions" section where you can review how users engaged with your Tooltip.


The green counter indicates how many users have seen your Tooltip and the blue counter indicates how many users clicked on each button/option. Note that this includes refreshes and multiple clicks from the same user.

πŸ‘‰ Learn more about analyzing Experiences' performance to understand the impact on your product's success.

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