Analyzing Tour data

Know how to review and export your Tour data

Chameleon Team avatar
Written by Chameleon Team
Updated over a week ago

Chameleon automatically collects data about your Tours' performance to help you measure iterations and determine where you can improve. You can access and review this data in your Dashboard, or export it to analyze along with your other product events and gain a more holistic understanding of how you drive users' behaviors.

Availability & Usage

πŸ” Available for all plans

βš™οΈ Review or get from the Dashboard

How can I review my Tour data?

In your Chameleon Dashboard, you can conduct a quick analysis to understand how your Tours are performing and how users are engaging with them.

As your product events and uniquely tied to your users' behaviors, you'll probably want to also include your Tour data in your broader analytics processes for a complete picture. There are three ways you can review your Tour data outside of Chameleon:

We recommend you start looking at your Tours' performance as soon as possible to increase their effectiveness. Start at a spreadsheet level until you have a dedicated analytics system you can leverage πŸ˜‰

What data do I have available?

Chameleon collects Tour events such as Tour seen, Step dismissed, or button clicked. These events have some useful properties attached and a UID, to make it easier for you to understand where your Tour occurred, which Step has been dismissed, or other

browser-based properties.

Review our Data Schema for the full details on the data that Chameleon collects (for Tours and other Chameleon Experiences).

Tours reporting

In your Dashboard, you can review the overall or individual Tours' performance. On the main Tours page, you have a few charts to help you assess the overall engagement.

Come here to see how many Tours you have live, how many have been seen by your users, how many monthly active users you have, and your weekly "Engagement Index".

Glance over the "Performance chart" and the "Totals summary" to know how many users are seeing and completing your Tours. Low completion rates combined with a low "Engagement Index" indicates room for improvement -- see if you can optimize how you deliver your Tour and revise your audience and content.

In the Tours table below, you can review individual metrics such as the individual completion rate, when a Tour was last seen, the "Engagement Index", or the Segment that it is displaying to.

Individual Tour Analytics

For each Tour you have live, switch to the Analytics page in your Dashboard, to check its performance. You can use the "Performance chart" as well as review your daily "Engagement index".

β„Ή On an individual Tour, the "Engagement Index" will show a daily score (depending on how long the Tour was live) while on the homepage and Tours page, you'll see a weekly score (over 6 weeks).

Here, you can track the completion rate of your Tour over time as well as see how many users succeeded in achieving the Tour Goal.

πŸ” Tour conversion Goals are available for Growth & Enterprise plans. This enables you to leverage in-product events to mark the Tour as successful.

Below, you will find the "Interactions" section where you can review how users engaged with each Step. This is a good way to identify where users drop off in your flow and optimize their experience.

The green counter indicates how many users have started that specific Step and the blue counter indicates how many users clicked on each button/option.

β„Ή If you also run A/B Tests, you can switch between Variants in the "Interactions" section to review how users engage with each one.

You can also review the results of your A/B or Control Tests in the "Experiments" section, where you can switch between different Experiments to review their results.


πŸ‘‰ Learn more about analyzing Experiences' performance to understand the impact on your product's success.

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