Analyzing Launcher data

Know how to understand how your Launchers are performing

Chameleon Team avatar
Written by Chameleon Team
Updated over a week ago

Chameleon collects data about your Launchers and how users engage with them (e.g. if they are shown, or opened, any Tours being started from Launchers, and checklist items being completed) to help you understand how users engage with it.

You can review how your Launchers perform in your Chameleon Dashboard or export your data to analyze along with other relevant product events to assess how your self-serve guidance drives adoption.


Availability & Usage

πŸ” Available for Startup, Growth, and Enterprise

βš™οΈ Review or get from the Dashboard


How can I review my data?

You can run a quick performance check in the Dashboard. Or you can export your Launcher data via:

πŸ’‘ Self-serve journeys are particularly insightful to analyze, as users have different preferences and goals. It's never too soon to start looking at how your onboarding checklist or help menu impacts your product adoption. A simple spreadsheet, or a dedicated analytics tool, both enable you to understand your Chameleon data better.


What data do I have available?

With Launchers, we collect events (e.g. "Chameleon Launcher opened" sent every time a Launcher trigger is fired or API to open is called) and properties of events (e.g. "tour_name" which references the Tour that was clicked on the "Chameleon Launcher item clicked" event).Β 


​Review our Data Schema below for the full details on the data that Chameleon collects (for Launchers and other Chameleon products).


Launchers reporting

In your Dashboard, you can review the overall or individual performance of all Launchers you have live. On the main Laucnhers page, you have a few charts to help you assess the overall engagement.

Here, you can review how many Launchers you have live, how many have been seen by your users each week, how many have been opened, and your "Engagement Index".

In the table below, you can review other details to help you assess your Launchers: the "Item" count in each, how many times a specific Launcher has been started, and who is seeing it.


Individual Launcher Analytics

You can review the performance of each live Launcher, by switching to the Analytics page in your Dashboard. You can use the "Performance chart" to assess performance over time, review your daily "Engagement index", as well as review the interactions on each State, with the various "Items" you have in your Launcher.

β„Ή On an individual Launcher, the "Engagement Index" will show a daily score (depending on how long it was live) while on the Homepage and Launchers page, you'll see a weekly score (over 6 weeks).

On the same Analytics page, you'll also see the "Interactions" section where you can review how users engage with each "Item" in your Launcher, as well as the "Welcome" and "Empty State".

πŸ’‘ This section is useful to understand what type of resources users prefer to access in your product. This is especially powerful if you combine different Additional Actions, for example showing a chat vs. a scheduling modal to drive users to upgrade, or launching a doc vs a how-to video to deepen users' knowledge.

Below this section, you'll find the "Launcher Item details" that shows an overview of the different types of "Items" you have in your Launcher, as well as individual completion rates in case you added any Tours or Microsurveys.

You can remove or add specific columns to your table and sort the data by clicking the different table headings. You can also click any Tour to review it from the table.

β„Ή You can use the "Interactions" section to understand how users engage with the different resources you add to your Launcher and review your Tours' completion rate to assess how users follow through with the self-serve guidance you provide.

πŸ‘‰ Learn more about analyzing Experiences' performance to understand the impact on your product's success.

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