You can format the text within your Experiences using Markdown - a simple code for styling your text.

The styling options within Markdown

Text effects

  • Bold: **text** 

  • Italic: *text* or _text_ 

  • Strikethrough: ~~text~~ 

  • Code word: `text`

  • Hyperlink: [text](link URL)

Note: Extra line breaks are NOT collapsed as they would in traditional markdown.

Paragraph formatting

  • Horizontal rule (line): *** (three asterisks) or ___ (three underscores) on its own line.

Note: This generates an <hr> tag and remember you can use line breaks above and below for better spacing.


  • Header 1 (largest font size): # text 

  • Header 2 (second largest font size): ## text 

  • ...

  • Header 6 (smallest font size): ###### text 


  • Bulleted list: - text 

  • Numbered list: 1. text  

  • Second indent: leave a space before the dash or number

Note: Please ensure there is a return (line break) above the list start, and that there is space between the dash or number and text.


  • Left aligned: nothing -- this is the default

  • Right aligned: => text

  • Center aligned: =| text

Did you know? 🤓

Markdown was created in 2004 to provide greater readability and flexibility for text formatting. Many other products, such as Github, Slack, and Trello use a version of it too!

Enrich your copy using emojis

Using emojis in copy has become ubiquitous for drawing personality and engaging with reader.

Chameleon supports emojis and encourages you to use them to give a special touch to your copy. To use emojis, you can use the built-in emoji selector that's available to you:

  • On Mac, press CTRL + CMD + Space.

  • On Windows, press Win + . or Win + ;.

From the Chrome browser, you can also access this selector by right-clicking the page and selecting the Emoji & Symbols option.

Get creative with your copy and engage with personality 🥳

Discover more

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