Conversion Goals help you measure the real impact of your in-app Experiences by tying them to meaningful user actions. Whether it’s completing onboarding steps, adopting a feature, or upgrading a plan, conversion goals let you see what’s driving adoption.

By setting and tracking these, you can optimize your Experiences and make smarter, data-backed decisions to boost product adoption.

You can use the data available in your Dashboard or Chameleon's Goals feature to correlate in-product engagement with product usage and understand the true impact of your in-app efforts.

🔐 Available on Growth, Enterprise

📍 Goals can be set for Tours, Banners, Demos (Coming soon)

➕ Pairs well with Custom Events, A/B Testing

To measure the effectiveness of your Experiences, you can track completion metrics -- what proportion of users started an Experience, completed it, etc. This is a good proxy for whether a user was engaged in the in-app Experience. You can measure this using the stats available in your Chameleon Dashboard.

However, the true measure is knowing if users acted on what they saw in your in-app Experience. This gives you a more accurate picture of whether seeing an in-app led to increased engagement.

Set a goal for each in-app Experience to track how your Experiences are leading users to specific actions. You should build your in-app Experiences around very specific, single goals that you want users to achieve. This will help you review effectiveness more easily.

👉 You can send Experience data from Chameleon to your analytics tool and layer in-app engagement onto your adoption metrics to measure effectiveness.

In Chameleon, you can set Goals for Tours and Banners to assess the impact of your Experiences more easily. While creating your Experience, in the Dashboard, scroll to the Goals section to pick what user action marks your Experience as successful.

You can pick from 3 different Goal types:

This is the default Goal for all Tours or Banners if you have the "Goals" feature enabled. If the user completes your Tour (by clicking a CTA that is set "to complete" the Experience) or advances from the last Step of a Tour, Chameleon will count that as a conversion Goal.

"Tour Completion" is useful when you have in-app announcements with the purpose of raising awareness or giving notice to users, without necessarily needing them to follow through with specific actions. Here are some common examples:

You can also use "Tour Completion" as a Goal when you're already tracking engagement using a different tool or method, such as driving signups for a webinar.

You can use events from your product (or create Custom Events in Chameleon) to determine when a Tour or Banner has been successful in driving feature discovery or adoption.

Sending events to Chameleon is simple: you can either use our API or leverage one of the many integrations we offer to pipe product events.

👉 Learn how to manage your imported events

Once you send to Chameleon the events you want to track, you're all set to use these as Goals. You can access this configuration from the moment you're creating your Tour, under Define a Goal.

Using custom events is helpful when you want to track whether users took a specific action after engaging with an in-app Experience, especially when that action happens outside the Tour itself and reflects deeper engagement or feature adoption.

Custom events let you tie your Experience to key behaviors that signal success, such as creating content, using a core feature, or advancing through onboarding. Here are some examples:

Using a CTA click is helpful when you want to track whether users interacted with a specific call to action in your Experience, as a middle ground between broad completion metrics and deeper custom events.

This is especially helpful in longer Tours, where "Tour Completion" is too broad to use as a success metric (e.g., when you're encouraging a next step, offering a choice, or linking out to something beyond the Experience). With this Goal type, you can measure intent and engagement when completion isn't guaranteed or necessary to deliver value. Here are some examples:

"CTA clicks" help you take advantage of more granular details, like the text in the CTA or the Action that is set to measure success and iterate.

When the user performs the action you selected as the Goal, you'll see the Goal completions tracked on your Analytics page in the Dashboard.

Here, you will see the percentage of all users who started the Experience and met your goal (as a baseline, this includes those who saw the Tour). You can also extract this data to a CSV file or to your Google Drive.

You can also evaluate this within your analytics platform, using Chameleon's native integrations or API to send engagement data. You can then create a funnel that contains a Tour started or Tour completed event, followed by the objective event of the Tour.