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AI Customization in Chameleon

Customize how Chameleon’s AI generates content, provides suggestions, and responds across your account and in creating Experiences.

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Written by Chameleon Team
Updated this week

Visit the AI Customization page to train Chameleon's AI with additional content about your product, brand, or tone of voice, and set instructions for Copilot.


Availability & Usage

🔓 Available on Startup, Growth, and Enterprise

⚙️ Access from your Settings Drawer or in Copilot Chats (dropdown)


What can I customize?

General Context: Company information and tone rules that apply across all AI features. Set your product use cases, personas, and writing style.

Copilot Instructions:  Add specific rules for Copilot to follow when building Experiences, audiences, and interpreting survey data.

Real-time Content Personalization (coming soon): Adapt Experience copy based on each user's role, behavior, or company data.


General Context

Company & Product

Teach AI the basics about your business—what you do, who you serve, your value prop. Our AI uses this to generate relevant copy, Experiences, avoid suggesting irrelevant features, and understand your product ecosystem.

Fill this in once. Update when your positioning or core product changes.

Tone of Voice

Controls how AI writes copy in Experiences. Set rules like "Never use exclamation marks", "Always use second person," or others that align with our brand voice.


Copilot Instructions

Add specific rules for working with Copilot. These apply when building Experiences, audiences, or when Copilot summarizes responses from your Microsurveys.

Campaign Builder: direct how Copilot creates new Experiences. For example:

  • "Prioritize Launchers over Tours"

  • "Never create new Segments; always use existing ones"

  • "Default to Theme B styling"

Segment Builder: add rules for constructing user Segments. For example:

  • "Exclude email addresses with domain [A] or 'test'"

  • "Always validate Segment size isn't below 50 users"

Microsurvey Summarizer: set guidelines for analyzing Microsurvey responses. For example:

  • "Focus on actionable feedback, skip praise"

  • "Ignore extremes and focus on the average sentiment"


Real-time Content Personalization

Coming soon!

Will let AI adapt Experience copy based on individual user context and persona.

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