Chameleon's pricing is linked to the number of end-users (your product's users) as that directly impacts our cost basis (via number of API calls made).

Our Startup plan is directly proportional to these users, while our Growth and Enterprise plans offer larger buckets of usage, to give you room to expand.

You can view our pricing plans and use the slider to estimate your cost below:


Monthly Tracked Users (MTUs)

Used for accounts created after March 28, 2021.

MTUs are defined as all unique user profiles sent to Chameleon (from any source) from your account within the last month. It is not simply just the number of users that saw an Experience, or those in any target audience.

The MTU count includes:

  • Users identified as part of installing the Chameleon code snippet into your application (using JS).

  • Users identified to Chameleon via Segment (including data sent from the client-side and server-side) even if they do not visit your application/load any pages from your product.

  • Users identified to Chameleon via another integration or via webhooks, API etc. (again, even if they do not visit your application.)

Unique users are identified by their UID

Unique users are identified by their unique ID sent to Chameleon. This means that a user could visit your application from different browsers/devices/locations etc. but would only be counted once. 

We use a rolling count of the past month

The time period of tracking MTUs is the previous 30-day period; this means that we don't aggregate ALL users historically, unlike some other applications, but focus on users that have the potential to benefit from Chameleon tours. 

Upon your billing date, we will count the maximum number of MTUs in the prior period (month or year) and charge accordingly. If you have any questions about billing feel free to email us.

Monthly Active Users (MAUs)

Used for accounts created before March 28, 2021.

MTUs are defined as all unique user profiles sent to Chameleon (from your product/client-side, i.e. JS snippet or Segment/Freshpaint client-side API calls) from your account within the last month. It is not simply just the number of users that saw an Experience, or those in any target audience.

This includes all unique users that load any page on which Chameleon is installed in the previous 30-day period. 

If you install Chameleon on your marketing site or send anonymous users as unique IDs then these will also be counted separately. We recommend making sure you only install Chameleon where you intend to show Chameleon Experiences.

Read how to limit your Chameleon installation here

Finding your MAUs via Google Analytics

If you don't already know your product's MAUs, you can find this from your analytics solution (such as Google Analytics, Mixpanel, Amplitude, Heap etc.) by looking for unique users that loaded a page in the previous month. You could also ask your developer to obtain this information from your database. 

Within Google Analytics:

  1. Head over to your Google Analytics account

  2. Ensure you're loading the correct project (in the top left) -- use the project for the application where you'll be installing Chameleon (i.e. not for your marketing site)

  3. Within the 'Audience' section, select 'Active Users'

  4. Check the '28 Day Active Users' data-set (this will be a close approximation to your monthly active users)

Note: if you don't have a project for just your application, then an alternative way to find this information is by going to Behavior > All Pages, then searching for the most visited page in your product, and evaluating the total unique users in the previous month. Read this StackOverflow answer for more info. 


Chameleon can count your users once you have successfully installed the Chameleon code snippet. You can then view your count from your Chameleon Dashboard:


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