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What are Adaptive Launchers?

How Chameleon orders a Launcher's items for each user, what it costs, and when users see your original order.

Written by Pulkit Agrawal

Each user sees the Launcher items most useful to them first. Chameleon ranks a Launcher's items for every user who opens it, using what each item offers, what it knows about that person, and the page they're on.

ℹ Adaptive Launchers are rolling out to all accounts over the next few weeks.


Availability & Usage

🔐 All plans (needs AI enabled, and Prism switched on); uses AI credits

⚙️ On the Launcher's page in the Dashboard, under Personalize


Make an Adaptive Launcher

Ranking only runs on Launchers you switch it on for. Every other Launcher keeps the order you built.

A new Launcher

  1. Create the Launcher

  2. Pick "Create Adaptive Launcher"

  3. Add your items as usual

    👉 Personalize is enabled, and you can preview for specific users from the Dashboard.


An existing Launcher

  1. Open the Launcher in the Dashboard

  2. Enable Personalize (under Build Launcher) to make it Adaptive

  3. Apply the changes in the Review and Publish section


How Chameleon picks what each user sees first

Once a Launcher is Adaptive, Chameleon writes a short summary of what each item offers and then scores each item for each user. A user who has just struggled with something sees help move up. A getting-started item drops down once the user clearly goes through that flow, and items that score the same keep your order.

While Adaptive is on, dividers are hidden, and a longer Launcher shows each user only their most relevant items (up to 12).

ℹ Preparing the item summaries takes a little time after you switch Adaptive on or change an item. Until they're ready, the Launcher shows your authored order.


Preview what a specific user would see

Check what a real user sees before you publish.

  1. In the Launcher's Personalize section, click "Preview adaptive selection"

  2. Pick a user under "Preview as user"

  3. Optionally, enter a "Page URL" to rank for that page

The preview lists the items in that user's order, with any held back for them under "Not shown".


What it costs

Ranking itself is free. Your account uses 1 AI credit the first time a user clicks a ranked item, and never again for that user and item. Read What are AI credits? for how your balance works.


When users see your original order

An Adaptive Launcher keeps running and shows your authored order whenever a ranking isn't available:

  • Its item summaries aren't ready yet

  • Prism is switched off in Account → AI & Credits → AI Controls

  • Your account is out of AI credits

  • AI is disabled for your account. The Personalize section then doesn't appear on Launchers that aren't already adaptive.

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