Chameleon helps product teams build in-app Experiences that guide users toward real value, without relying on engineering cycles. You control what users see, when they see it, and who sees it, all from the Dashboard.
What Experience types can I build?
You can build various in-app patterns, each suited to a different job:
Experience type | What it is | Best for |
Tours | Single or multi-Step overlays that walk users through a flow or introduce a feature | Onboarding, feature announcements, activation walkthroughs |
Tooltips | Small, persistent hints attached to specific UI elements | Contextual guidance, labels for complex features |
Embeddables | Banners and Cards that sit inline in your product UI | Non-interruptive announcements, upgrade prompts, persistent alerts |
Microsurveys | Single or multi-question surveys triggered in-app | NPS, CSAT, feature feedback, beta opt-ins |
Launchers | An on-demand menu that users can open anytime | Onboarding checklists, resource centers, self-serve help |
Automations | Recorded click sequences that play back in the user's account, performing tasks for them step by step | Onboarding task completion, feature walkthroughs, guiding users through complex workflows hands-on |
HelpBar | A CMD+K search layer that surfaces your knowledge base in-app | Self-serve support, reducing support tickets |
Interactive Demos | Recorded product walkthroughs for pre-signup or in-app learning | Website conversion, hands-on feature education |
💡 Automations work differently from other Experiences: instead of displaying a message or prompt, they perform recorded actions in your product on the user's behalf. Users can watch, pause, or exit at any time.
👉 For a deeper breakdown of each type and when to use it, see What is a Chameleon Experience?
What can I use Chameleon for?
Teams use Chameleon across a few high-impact areas:
User onboarding: Guide new users to their first value moment. Build welcome modals, step-by-step Tours, and onboarding Launchers that help users activate faster.
Feature adoption: Surface features users haven't discovered. Announce updates in-context so users understand what changed, why it matters, and how to use it.
Trial conversion: Identify where trial users get stuck and intervene with the right Experience. Pair in-app guidance with targeted Segments to focus on your highest-potential accounts.
Feedback and research: Collect NPS, CSAT, or open-ended feedback at meaningful moments (after a feature is used, before a user churns, or when a milestone is hit).
Self-serve support: Reduce inbound tickets by giving users answers before they need to ask. Launchers, Tooltips, and HelpBar work together to bring your documentation into the product where users actually need it.
Upsell and cross-sell: Reach the right accounts at the right moment in their lifecycle. Highlight premium features to users approaching limits, showcase complementary capabilities to power users, or promote higher-tier plans with personalized in-app offers — without relying on email or sales outreach.
Website conversion: Let prospects explore your product before they sign up. Interactive Demos give website visitors a hands-on look at your product, driving more qualified signups and shortening the time to first value. Know who's seeing your Demos and follow up in-app with tailored content.
Is Chameleon right for my team?
Chameleon is built for product, growth, and customer success teams, but any non-technical team member can build and publish Experiences without engineering support. You control targeting, styling, and scheduling entirely from the Dashboard.
📌 Chameleon requires a one-time engineering effort to install the snippet and send user data. After that, no further engineering involvement is needed to build and publish Experiences. See How to Install Chameleon for what's involved.
How does Copilot help?
Copilot is Chameleon's AI agent for building and optimizing campaigns. You describe your goal, Copilot researches your product, plans the strategy, writes copy, sets up targeting, and builds the campaign. You review, refine, and publish.
It works for complex multi-Experience campaigns and small updates alike — adjusting targeting, tweaking copy, or analyzing what's underperforming. It's available on all plans.
What tools will I use?
To build and manage Experiences with Chameleon, you'll use:
The Dashboard is where you manage everything: create and configure Experiences, set targeting rules, review analytics, manage integrations, and invite teammates. See What is the Chameleon Dashboard and how is it organized?
The Builder is a Chrome-based overlay that opens on top of your product, letting you visually place and style Experiences on your actual UI. See What is the Chameleon Builder and how does it work?
👇 Check out an interactive Demo of the Chameleon Dashboard and Builder
Next step: How do I get started with Chameleon?