Best Practices Academy

Design and UX tips for creating effective product tours

Pulkit Agrawal avatar Team avatar Victoria avatar
13 articles in this collection
Written by Pulkit Agrawal, Team, and Victoria
Designing effective Experiences

Draw attention to Launchers

Best Practice: Highlight the value to first time users
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Written by Victoria
Updated over a week ago

Styling for success

Stand out while blending in to increase engagement and brand loyalty
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Written by Team
Updated over a week ago

Remember you're still marketing

Best practices: focus on value proposition and benefits
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Written by Pulkit Agrawal
Updated over a week ago

Make users happy

Best practices: focus on what users need to succeed
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Written by Pulkit Agrawal
Updated over a week ago

Take a step back

Best practices: start at a high level before diving in
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Written by Pulkit Agrawal
Updated over a week ago

One thing at a time

Best practices: keep each tour focussed on a clear outcome
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Written by Pulkit Agrawal
Updated over a week ago

Keep it short & simple

Best practices: Teach in bitesized chunks to avoid overwhelming users
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Written by Pulkit Agrawal
Updated over a week ago

Ask for permission

Best practices: letting users opt-in will lead to better completion
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Written by Pulkit Agrawal
Updated over a week ago

Manage expectations

Best practices: don't create confusion or anxiety
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Written by Pulkit Agrawal
Updated over a week ago

Don't be shy; stand out!

Best practices: ensure your styling is bold and welcoming
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Written by Pulkit Agrawal
Updated over a week ago

Copy is your #1 lever

Best practices: spend a lot of time making the copy tight
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Written by Pulkit Agrawal
Updated over a week ago

Beautify text with formatting

Best practices: make text easier to scan with formatting
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Written by Pulkit Agrawal
Updated over a week ago

Don't engage prematurely

Best practices: if you're too early, you won't land
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Written by Pulkit Agrawal
Updated over a week ago